Events

Major League Baseball's Detroit Tigers have named Pepsi the `Official Soft Drink of Comerica Park? as part of a new, multiyear agreement.

Sky Sports has launched its new look sports news and information service to subscribers to its UK digital service ? Skysports.comTV.

On the day that News Corps and Vivendi have proposed a joint shareholding of their digital businesses, European media big-hitters Bertelsmann, Groupe Bruxelles Lambert and Pearson (PTV) have agreed to merge CLT-UFA, Europe's leading commercial television and radio broadcaster, with Pearson Television, the independent television production company.

Championship Auto Racing Teams (CART) has decided upon a new European broadcast strategy for the 2000 FedEx Championships Series season.

Manchester United?s club television channel ? MUTV ? has been launched in Scandinavia, giving fans in Norway, Denmark, Sweden and Finland the ability to subscribe to the digital broadcast.

The China Rally has been removed from the 2000 world championship calendar at an International Automobile Federation (FIA) hearing.

American General, a leading US financial services organisation, and the Women's National Basketball Association (WNBA) have signed a multi-year marketing partnership, making American General a sponsor of the WNBA.

Pepsi will be the soft drink of choice for three Chicago sports franchises. Agreements with the Chicago Bulls, Chicago Blackhawks, and United Center begin September 1, 2000. An agreement with the Chicago White Sox begins November 1, 2000.

Broadband Sports has been selected as the new designer, producer and manager of the official Dallas Cowboys Web site.

Smaller Premier League clubs were ? railroaded? into signing some aspects of yesterday?s broadcast tender agreement, according to a report in The Guardian newspaper.

The battle for one of the world's hottest broadcast deals kicked off on Monday when England's top 20 soccer clubs set terms for the sale of their lucrative Premier League screening rights.

International Speedway Corporation has reported a revenue increase in its first quarter results ended February 29, 2000.

Internet portal iSport has signed a deal to secure the naming rights sponsorship for canoeing?s World Cup Slalom event this April in Australia.

Tel Aviv may bid for the 2012 Summer Olympics, officials have said.

A spokesman for BSkyB has denied reports it has made any bid for exclusive UK television rights to the soccer World Cup in 2002.

South Africa has again disputed the campaigning tactics of World Cup 2006 bidding rivals, England.

Digital Video Display Technologies (DVDT) Corporation has launched www.4justodds.com, an extensive site for real-time sports news, data, and analysis.

The New Zealand Rugby Football Union has appointed Media Content, the UK-based agency, to advise on exploiting its media and broadcasting rights.