Events

KMC Telecom is to sponsor Joe Falk's No. 91 LJ Racing Chevrolet driven by Indiana driver Andy Hillenberg. It is the telecommunications company?s first sponsorship of a Daytona 500 race car. KMC will sport its logo and company colors on national television as events get underway this week at Daytona International Speedway.

Multi-million dollar sponsors signing up for the Olympics now have a "morals" opt-out clause in their contracts allowing them to walk away from the International Olympic Committee (IOC) if it goes off the rails.

Speedway Motorsports, Inc. has reported that total revenues for the fourth quarter increased 45% or $23.4 million to $75.7 million, compared to last year.

Christopher Stokes, formerly of the International Tennis Federation (ITF) has joined Sportcal.com as Marketing Director.

Persistence Software has signed a sponsorship agreement with USA Water Polo (USWP).

Britain?s biggest Internet service provider, Freeserve, is considering plans to bid for the online broadcast rights for live soccer.

SFX Entertainment and XM Satellite Radio have announced an exclusive sponsorship deal that will introduce XM?s new band of national, digital radio to the millions who attend SFX?s more than 24,000 events annually.

Univision, the leading Spanish-language television broadcast company in the United States, is to broadcast the "Copa Oro 2000" (Gold Cup) tournament, beginning on Sunday, February 13.

Bluetorch, the cross-media network for extreme sports, is to produce and take the title sponsorship of the largest surfing event in North America.

BBC Sport has signed a deal to extend its live coverage rights of golf?s US Masters tournament.

Media Content Plc, a sports media rights consultancy whose clients have included the World Wrestling Federation, has bought a stake in a company planning to broadcast sports over the Internet.

David Payne has been named to the new position of senior vice president and general manager of CNN/Sports Illustrated Interactive,. Payne will oversee all business activity of CNN/Sports Illustrated Interactive, which includes the 24-hour sports Web site CNNSI.com. Payne is based in Atlanta and reports to Jim Walton, president of CNN/Sports Illustrated.

BBC Sport has won a new three-year deal for exclusive live broadcast rights to the US Masters from Augusta.

The German Football Federation (DFB) and top Bundesliga clubs are bidding to launch their own pay-TV channel for the live broadcast of matches, according to the soccer industry newsletter, The Soccer Investor Weekly Bulletin, based on a report in the Suddeutsche Zeitung.

German athletics officials have launched a bid to host the 2005 world athletics championships in Berlin even though the deadline for entries was January 31.

goalnetwork.com, the global online soccer network launched in November, has signed a deal to be the exclusive sponsor on 185 soccer matches broadcast on FOX Sports World and 175 soccer matches on FOX Sports World Espanol.