Events

Media analysts have described the idea of rival Major League Baseball (MLB) teams following the example of the New York Yankees by setting up their own regional TV networks as ‘a risk’.

FIFA, the soccer world's governing body, has appointed Zenith Media’s new sponsorship research division, Sponsorship Intelligence, to provide a wide ranging research programme for its international events.

Extreme Group's Extreme Sports Channel has launched in France.

Leo Hindery, CEO of the proposed Yankees Entertainment and Sports (YES) Network, has recruited several former co-workers from media firms AT&T Broadband and GlobalCenter to form the managment team of the new venture.

Organisers of an auto convention that has complicated plans to change the date of the Super Bowl say they would consider a payoff from the NFL.

The gradual shift of the content of the US network CNN/Sports Illustrated (CNN/SI) from a sports news format towards more live event programming has led to the broadcaster adding over 1 million subscribers to its proposition during the summer.

Great Britain’s chances of hosting the 2005 World Athletics Championships have been dealt another blow according to reports.

Athens 2004 Olympic organisers will propose a new, tougher security plan to the International Olympic Committee (IOC) inspection team visiting Greece this week in the wake of the air attacks on the US.

Heather White has been appointed as the new head of sports sales at marketing and media company Sportsworld Media Group.

Emirates Airlines have announced the end of their sponsorship of racing’s World Series.

US satellite TV platform DirecTV will be allowed to air the WWF ‘Unforgiven’ pay-per-view event this Sunday despite contract renewal talks between the two parties for regular delivery of the content remaining unresolved.

YankeeNets LLC, the soon to be launched regional TV network for the New York Yankees, has hired the experienced John Fillippelli as head of production.

The European Commission is seeking further assurances on the proposed merger of RTL Group, Vivendi Universal and Group Jean-Claude Darmon (Darmon, pictured) after concerns the move will stifle competition.

Octagon Esedos, the Spanish agency of the sports marketing giant has appointed the son-in-law of King Juan Carlos I of Spain as its new business development manager.

The National Basketball Association (NBA) will try to secure a record TV rights deal with its incumbent broadcast partners, NBC and Turner, when it opens renewal talks at a league meeting on Saturday.

The Western Australian Cricket Association (WACA) has signed a major new ten-year sponsorship deal with Carlton & United Breweries (CUB).

The chairman of English Premier League soccer club Ipswich Town, David Sheepshanks, has joined the board of World Snooker as a non-executive director.

Bob Merriman has been named as chairman of the Australian Cricket Board (ACB).