Events

Coca Cola has signed Britain's biggest sports TV sponsorship deal ever with an agreement to promote Premier League soccer on UK commercial TV station ITV.

Verizon Wireless, the largest wireless provider in the USA, has signed a three-year sponsorship agreement with the Denver Broncos which includes signage, advertising and sales opportunities.

Sepp Blatter, president of soccer’s world governing body FIFA, played down the chances of North Korea hosting any matches in next year's World Cup finals, but said he would still probably visit the country later this year.

Boxing promotion firm Main Events has chosen US-based company Sekanki to be its exclusive media asset management and strategy partner.

Fanz Enterprises, Inc, the US company organised to develop and manage motorsports teams for Nascar-sanctioned events, will give fans a chance to own a stake in Winston Cup race teams through an initial public offering of Fanz common stock.

The Kirch Group has confirmed its intention to merge Kirch Media with the listed broadcast company ProSiebenSAT.1.

England's footballers may insist that Wembley Stadium is no longer needed, but Patrick Carter, the businessman called in by the government, believes the old site is still the best option for a new national stadium.

Cricket fans will be able to listen to live commentary on the internet for the current one-day international cricket series involving England, Pakistan and Australia.

FIFA president Sepp Blatter is to face 25 key questions over his handling of the ISL affair at Wednesday's FIFA Executive Committee meeting in Zurich, the details of which have been revealed today.

The Indy Racing League (IRL) has extended its deals with ESPN and ABC Sports with new three-year contracts.

Turkey's Olympic chief looks disdainfully upon the report that may crush Istanbul's bid to host the 2008 Olympics.

The future of the Olympic Games looks set to pass into the hands of a Belgian surgeon-cum-yachtsman who has earned a reputation for a calm touch in a storm.

Badminton's prestigious World Grand Prix finals are to be scrapped in their present format.

The biggest names from last year's Sydney Olympics are back in Australia for the Goodwill Games with the event's organisers hoping Maurice Greene, Marion Jones and Ian Thorpe can save the event from oblivion.

Could new TV deals make euro soccer a circus? James Swanwick went to Brussels to find out The European Union’s competition authorities may go ahead with a major shake-up in the way big sporting events can be marketed to television despite warnings by members of the European Parliament, MEPs and sports officials that a legal challenge over the sale of TV rights could have implications as wide as the Bosman ruling, which the soccer players’ transfer market into disarray.

UK terrestrial broadcaster the BBC has told sportbusiness.com that it still holds a strong hand in the upcoming fight for the domestic TV rights to the British Open Golf Championship.