Events
UFC to return to China next month with Shanghai event
The Ultimate Fighting Championship (UFC) has announced today (Wednesday) that Shanghai will host a Fight Night event on December 9, in what will be the mixed martial arts promotion’s first visit to the country since before the onset of the Covid-19 pandemic.
Saudi Arabia set for 2034 World Cup after Australia exits the race
Saudi Arabia is set to be the only bidder to host the 2034 Fifa World Cup after Football Australia dropped its plans ahead of Fifa’s deadline today (Tuesday) to lodge expressions of intent.
FM Global selects LPGA event for first major sponsorship play
Commercial property insurer FM Global has made its first foray into major sports sponsorship as title sponsor of a new LPGA tournament to be hosted at the TPC Boston course
2024, 2026 and 2028 Olympic Organising Committees confirmed for Host City 2023
Senior leaders of the organising committees of the next three Olympic Games have confirmed to speak at Host City 2023 in Glasgow, Scotland on 20-21 November
LCL continues to ride in yellow with Tour de France
French financial services LCL has agreed a five-year extension to its historic connection with the emblem of the Tour de France, the cycling Grand Tour’s iconic yellow jersey.
New elite Nations League to launch, Rugby World Cup expanding in ‘significant’ calendar overhaul
World Rugby has today (Tuesday) approved the launch of a new competition for men’s international teams as part of a wide-ranging reform of the calendar that will also include an expansion of the World Cup to 24 teams in 2027.
SRJ Sports hires Townsend as CEO, Saudi strengthens esports supremacy with World Cup launch
SRJ Sports Investments, the new vehicle created by Saudi Arabia’s Public Investment Fund (PIF) to further grow the kingdom's presence within global sport, has appointed Australian football executive D…
Morocco sets out major stadium investment programme for 2025 AFCON, 2030 World Cup
The Moroccan Government has outlined plans to spend MAD5bn (€456.4m/$483.5m) on a new stadium in the city of Benslimane as part of significant venue investment package targeted at the country’s staging of the 2025 Africa Cup of Nations (AFCON) and co-hosting of the 2030 Fifa World Cup.
How the NEOM Beach Games is creating a ‘unique opportunity’ for new legacies
The NEOM Beach Games 2023 represents the next step in Saudi Arabia’s bold event-hosting ambitions, as NEOM Sport Managing Director Jan Paterson explains.
Gavin Hadley | Despite setbacks, optimism remains for F1’s future in APAC
Gavin Hadley, vice president at 160over90, looks at APAC's continuing role as part of Formula 1's global tapestry, despite growing competition from US and the Middle East.
Swiss Olympic sets out privately financed, publicly backed Winter Games bid plan
Swiss Olympic has shared details of a feasibility study that concludes it can stage a Winter Olympic and Paralympic Games through an innovative nationwide model that will be largely privately financed.
USA Lacrosse eyes commercial growth in wake of Olympic addition
USA Lacrosse, the American governing body for the sport, is looking to capitalise on lacrosse's addition to the Olympic Games in 2028 in Los Angeles
Indonesia backing puts Saudi 2034 World Cup bid in pole position
Saudi Arabia is now the clear favourite to win the bidding race to host the 2034 Fifa World Cup after it received the backing of the Indonesian Football Federation (PSSI), which had previously discussed…
NCAA extends fan experiences deal with On Location
The National Collegiate Athletic Association (NCAA) has renewed its hospitality and ticket partnership with Endeavor-owned On Location in a multi-year deal
F1 Academy details calendar for first Formula 1-aligned season
F1 Academy, the all-female series backed by Formula 1, has revealed the calendar for its second season, and the first in which it will run as a support series to the men’s world championship.
IOC’s LA28 additions put flag football in new international spotlight
With the International Olympic Committee approving LA28's proposal to include five additional sports for the 2028 Olympic Games, flag football's governing bodies are relishing the chance at putting the…
Inter Miami in first global move to cash in on Messi mania
Inter Miami CF has made its first international marketing move since the signing of Lionel Messi, announcing a two-game tour of China next month
Bach fears dearth of Winter Olympics hosts with 2030, 2034 to be awarded jointly
The International Olympic Committee looks set to pursue a dual award of the 2030 and 2034 Winter Olympic Games next year, citing concerns over climate change for its decision