Events

Budweiser brewer Anheuser-Busch has secured alcohol category exclusivity during NBC broadcasts of the Super Bowl in 2009 and 2012.

The NBA has confirmed Spanish broadcast partner Sogecable has extended its TV deal.

English soccer’s Football League says it is ‘disappointed’ by the ruling made by a London High Court judge against its former legal advisors.

Soft drink giant Coca-Cola has extended its sponsorship of youth rugby in South Africa.

Global financial services company ING has returned as the title sponsor of the ING Par-3 Shootout with ESPN.

Australian TV chiefs have urged IOC president Jacque Rogge not to shift the timing of the swimming events at the 2008 Beijing Games to cater for the US audience.

The Ginn Clubs & Resorts is to sponsor and stage one of the richest events on golf’s Champions Tour next year.

US collegiate sports’ Big Ten Conference has unveiled two major new ‘milestone’ media agreements – including the launch of a dedicated TV channel.

The IOC will confirm the final short-list of cities in the running to host the 2014 Winter Olympic Games on Thursday.

City chiefs in Atlanta will mark the tenth anniversary of staging the Olympic Games next month – and say it is still feeling the benefits of the Olympic legacy.

The NASCAR Busch series is set to blast into Canada for the first time next year.

Chiefs of the A1 Grand Prix series have agreed a variety of technical and commercial changes for the motorsport’s second season.

Cricket publishing company The Wisden Group has acquired the business interests of Hawk-Eye Innovations Limited, the global pioneer in ball tracking technology for sports broadcasting and officiating.

Financial giant Citigroup has extended its sponsorship of the Tennis Masters Cup in Shanghai.

TV audiences in Europe for the FIFA World Cup look set to beat expectations judging by the initial viewing figures.

Organisers of the London 2012 Olympic Games have unveiled a multi-million dollar revamp to the sailing academy on the south coast hosting part of the event.

Infront has signed a TV deal for the current FIFA World Cup with the Korean Broadcasting Commission of South Korea (KBC).

Motor firm Toyota has agreed a ten-year naming rights deal for the new Major League Soccer stadium in Bridgeview, Illinois.