Events
SUBARU MOTORS TO TRIATHLON SPONSORSHIP
Motor company Subaru has signed up as the title sponsor of the US Women’s Triathlon Series.
USOC HAPPY WITH FIVE 2016 CITIES
US Olympic Committee chiefs say visits to the five cities hoping to be the US bid candidate for the 2016 Olympics were ‘extremely productive’.
ICC BOOSTS GLOBAL DEVELOPMENT TEAM
Cricket’s world governing body the ICC has appointed Tim Anderson its new development programmes manager.
INFRONT DELIGHT AT WORLD CUP COVERAGE
After all the hype the FIFA World Cup kicks-off tomorrow in Germany – watched by the highest number of broadcasters in the history of the tournament.
STADIUM NAME CHANGE FOR NFL’S TITANS
NFL team the Tennessee Titans has signed a $30m ten-year stadium naming rights deal.
FRENCH SIDE PSG FLY EMIRATES
Dubai airline Emirates has unveiled a three-year sponsorship deal with French soccer club Paris Saint-Germain.
NIELSEN ANALYSIS AIMS TO BOOST SPONSOR ROI
The top sponsor of tennis’ US Open received more TV coverage than the leading brand backing the Super Bowl, according to findings from research firm Nielsen Sports.
BBC TO BEAM WORLD CUP LIVE ON WEB
Just a day after the BBC revealed its coverage this summer of tennis Grand Slam Wimbledon would be broadcast live on its website, it has now confirmed its FIFA World Cup coverage will also be shown online.
BBC SERVES UP LIVE ONLINE WIMBLEDON
British broadcaster the BBC has confirmed it will be showing live coverage of tennis Grand Slam Wimbledon on its website this summer for the first time ever.
LOGO JOINS GAY GAMES’ SPONSORS
The MTV Network’s new lesbian and gay channel – Logo – has been named premium global sponsor of the 2006 Chicago Gay Games.
SKY LANDS NEW PREMIERSHIP TV PACKAGE
UK pay-TV platform Sky has added to its live soccer rights portfolio after being awarded ‘near-live’ rights to 242 Premier League games per season after a successful joint bid with BT.
BANK PEDALS TWO-YEAR EXTENSION
The Bank of America has signed a two-year extension to its existing sponsorship deal of one of cycling’s top events.
IAAF STROLLS TO ON-DEMAND SERVICE
The IAAF has launched an on-demand broadband offering enabling athletics fans in Europe and Africa to watch the recent IAAF World Race Walking Cup.
MULTI PLATFORM DEAL FOR MONDAY NIGHT FOOTBALL
Toyota, Lexus and ESPN have announced a ‘fully integrated multi-platform promotion’ for ESPN's Monday Night Football and its surrounding programming and content for the 2006-07 season.
SONY’S HDTV SPONSOR DEAL
Sony has signed a new ‘multi-faceted’ sponsorship deal with the AVP Pro Beach Volleyball Tour.
LATIN MOBILE DEALS FOR INFRONT AND FIFA
Infront has concluded a new mobile broadcast deal for a host of Latin America territories ahead of next month’s FIFA World Cup.
ISEM RELOCATED AFTER WEMBLEY WOE
The first International Sports Event Management Conference and Exhibition is still set to take place in London despite the failure of developers to complete Wembley Stadium - the initial venue – on time.
JUVENTUS BOARD RESIGN EN MASSE
The entire board of Serie A giants Juventus have resigned amid a scandal gripping Italian soccer.