Events

US coverage of the Winter Games in Torino has been losing millions of viewers each night since the event began a week ago to new episodes of entertainment shows.

Beer brand Carlsberg will be a Founding Partner of the new Wembley Stadium.

Sport England has pledged £14.6million to athletics to encourage greater participation and build success across the sport.

Spanish giants Real Madrid now top soccer’s rich list in terms of revenue, moving ahead of Manchester United, which headed the money league for each of the last eight seasons.

The Qatar Football Association (QFA) wants to host the 2015 Asian Cup finals, with many facilities in place after being built for this year's Asian Games.

Plans have been approved for a Twenty20 World Championship as early as September 2007 and a revamped ICC Champions Trophy featuring just the top eight teams in world cricket from 2008 onwards.

With less than full venues at most events so far, the Winter Games organising committee TOROC and the IOC say that will change as competition hots up for medals.

Some of the most influential people in sport will be speaking at SportAccord 2006, which takes place at the Grand InterContinental Hotel in Seoul, South Korea on April 3-7, 2006.

Chris Dehring, managing director & CEO of ICC Cricket World Cup 2007, has called on governments in the Caribbean to strengthen cooperation with their Local Organising Committees (LOCs).

Casimir Knight, managing director of Chelsea Digital Media, the digital arm of English Premier League giants, Chelsea, will represent rights-owners on the final panel of Sport and Technology: The Conference 2006.

UK broadcaster ITV has sold sponsorship of its coverage of the 2006 FIFA World Cup to Budweiser and EDF Energy in a deal reported at £5 million

UK broadcaster ITV has sold sponsorship of its coverage of the 2006 FIFA World Cup to Budweiser and EDF Energy in a deal reported at £5million.

Infront Asia has been appointed exclusive global marketing partner for China’s national basketball teams until the end of 2008.

For the first time in its 76-year history, the FIFA World Cup will be broadcast live on mobile phones.

Sports marketing company, BSI, has appointed sports communications agency, MTA Media, to oversee a public and media relations campaign for FIM Speedway events.

Host Broadcast Services (HBS) will be host broadcaster for the 2010 FIFA World Cup in South Africa as well as the FIFA Confederations Cup 2009.

Infront Asia has been appointed exclusive global marketing partner for China’s national basketball teams until the end of 2008.

The EHF Handball Champions League enjoyed TV ratings reaching almost 4 million viewers for the eight final matches played in December.