Events

Budweiser will become the Official Beer of Daytona International Speedway under a new multi-year agreement.

The Danish capital of Copenhagen has won the vote to host the 2009 IOC Session and Congress, defeating Cairo in a head-to-head vote in Turin.

Australia football officials predict a 100,000 sell-out crowd when the national team plays a World Cup warm-up against European champions Greece at the revamped Melbourne Cricket Ground on May 25.

The Football League is attempting to recover nearly £150million in lost revenue and damages relating to its broadcast deal with the now defunct ITV Digital.

FIFA has shown its teeth ahead of this summer's World Cup by ending a parasite promotion by a Burger King franchise in Israel.

The Northwest Regional Development Agency (NWDA), responsible for the economic development and regeneration of England's Northwest, has joined the growing list of sponsors of SportBusiness Campus '06.

Swatch Group AG, the world's largest watchmaker, said its unit Swiss Timing Ltd is acquiring all the shares in Germany's Wige Data GmbH, as well as Wige Innovation GmbH and Wige MIC Liberec SRO.

MotoGP rights holders Dorna Sports and Italian television network Mediaset have agreed a five-year broadcast deal beyond the 2006 season.

Automobile companies benefited to the tune of $48.9million from in-broadcast exposure during ABC’s Super Bowl coverage from Detroit.

Daum Communications Corp. has signed an exclusive new media broadcast agreement for the FIFA World Cup covering the territory of South Korea.

The International Rugby Board (IRB) has appointed Frontier Group (UK) to oversee implementation and management of its three-year Emirates Airline deal.

Euroleague Basketball has reached agreements for mobile and broadband coverage in Cyprus and Lithuania.

Emirates has signed a three-year multi-million pound deal that will see the Dubai-based airline become the first official sponsor of the International Rugby Board's referees.

The race is hotting up for the right to host the 13th Olympic Congress in 2009, with a decision due at this month’s IOC Session in Torino.

Clipper Ventures, organisers of the VELUX 5 OCEANS race, has signed APP Broadcast to manage the production of all television content for the round the world yacht race.

Overall spending by Irish companies in sports sponsorship is set to grow by more than 15 per cent to almost B