Events

McDonald’s UK has launched a campaign calling on Britain’s youngsters to take more exercise.

The Lawn Tennis Association has appointed Poise Marketing to continue with its Play Tennis Zone concept for visitors to this year’s Wimbledon Championships.

A growing band of broadcasters are gearing up to deliver coverage of next year’s FIFA World Cup in high-quality HDTV.

A growing band of broadcasters are gearing up to deliver coverage of next year’s FIFA World Cup in high-quality HDTV.

A growing band of broadcasters are gearing up to deliver coverage of next year’s FIFA World Cup in high-quality HDTV.

Best Western International hotel chain has agreed a three-year extension of its partnership with TEAMS: Travel, Events And Management in Sports, making it lead sponsor of the next three TEAMS conferences.

The New Zealand Rugby Union has confirmed it will be bidding to host the 2011 Rugby World Cup.

New Haven will host a new $650,000 men’s professional tennis tournament in the week before the US Open.

British Eurosport has become the first TV broadcaster to use cash machines for an advertising campaign targeting viewers outside its regular audience.

The first ever review of English professional rugby's finances show Zurich Premiership clubs to be in good health.

Adidas' entire global sports sponsorship portfolio is said to be under threat following last week's decision by the International Olympic Committee (IOC) to restrict the use of the brand's distinctive three-stripe design on apparel.

SociC)tC) GC)nC)rale, one of the leading financial service groups in Europe, has become the first of six global partners to sign up to the IRB Rugby World Cup 2007.

Paris remains favourite to land the 2012 Summer Olympic Games, with London showing the biggest gain according to recent analysis.

Sport England has thrown its weight behind ‘The Year of the Volunteer’ which will see August designated ‘Sport Month’ to raise the profile of volunteers through a number of mass participation events.

NEC Harlequins say a host of key commercial partners have committed to the club for the foreseeable future, despite the London club’s relegation from English rugby’s top flight.

BMW, DaimlerChrysler, Honda, Renault and Toyota have agreed to establish a new manufacturers' association to jointly represent their interests in Grand Prix motor racing.