Events

SociC)tC) GC)nC)rale, one of the leading financial service groups in Europe, has become the first of six global partners to sign up to the IRB Rugby World Cup 2007.

The inaugural FIFA Beach Soccer World Cup kicked off in the land of Samba on Sunday.

Top US table tennis manufacturer, Killerspin, will be the presenting sponsor of C-Zone, China’s leading sports marketing conference.

England’s under-21 netball squad has signed a sponsorship deal with the California Prune Board, the world’s leading producer of quality prunes.

Former tennis ace Boris Becker is the latest ambassador to join the ranks at Nobok, the new global sports legends company that launches this month.

Limelight Projects, the company behind the delivery of mass participation grassroots programmes in the UK, has created two senior roles within its business development team.

An investigation into the financial inducements offered to sports bodies by the London 2012 Olympic bid team has been dropped.

Scandinavian rights to the UEFA Champions League for the 2006 to 2009 seasons have been awarded to a combination of broadcasters on the Viasat platform, owned by the Modern Times Group (MTG).

ESPN Classic Sport has teamed up with Belgian diamond co-operative, The YAM (Young Antwerp Manufacturers), and Diamdel, a specialist supplier of rough diamonds, to stage a dazzling competition for viewers.

Brylcreem will be the new sponsor of Soccer AM, the cult Sky Sports soccer show, from the start of next season.

Market research agency, Starfish Research & Strategy, has launched its proprietary sponsorship research tool, SponsorMap in London this month.

Tennis sensation Maria Sharapova has reportedly signed a three-year deal with Colgate-Palmolive worth at least $2million annually.

Emirates, the Dubai-based airline, has extended its backing to Asian soccer in a multi-million dollar sponsorship deal with the Asian Football Confederation (AFC).

Sports Marketing and Communications Agency, KHP Consulting, has announced five new recruits to its London HQ and Bahrain office.

The WrestleManiaB. Revenge Tour rumbled across Europe during April 2005, selling out every one of its 14 live events.

The Rugby Football Union (RFU) claimed one of the most prestigious awards in sports administration when its ‘Sweet Charity Tour’ took the Marsh-sponsored ‘Best Promotion Of A Sport By A Governing Body’ category at last night’s Sport Industry Awards in London.

SUIO, the premium water brand, will be an official supplier to the first ever Visa Paralympic World Cup in Manchester.

KHP Consulting has been appointed by the Hockenheimring Baden Wuerttemberg, home of the German Formula One Grand Prix, to carry out an ongoing PR and communications strategy.