Events

OC Technology, part of the Offshore Challenges Group, has launched 3D animation software allowing PC users on broadband to follow offshore sailing events in a new and interactive way.

FIFA and adidas have extended a long-term partnership agreement in a $351million deal giving adidas the Official Partnership, Suppliership and Licensing rights for the FIFA World Cup in 2010 and 2014.

BMW is to sponsor the European PGA Championship in a deal which will see the prize fund for the event rise to £2.8million (Euros 4million).

Hilton Hotels Corp has signed as a sponsor of the United States Olympic Committee.

Leading US sports broadcaster ESPN has signed a 15-year integrated marketing agreement with video game manufacturer EA Sport.

FIA World Rally Championship (WRC) rights holder, International Sportsworld Communicators Ltd. (ISC), has agreed a global sponsorship deal with GlaxoSmithKline (GSK).

Vodafone K.K. has agreed to sponsor Urawa Red Diamonds (Urawa Reds) soccer club in the J.League Division 1 (J1) for two years starting with the 2005 season.

The B.A.R Honda Formula 1 team has announced a raft of partnership as it prepares for a season in which it will be aiming to improve on its second place in the constructors’ championship.

NASCAR’s broadcast schedule includes an unprecedented 38 prime-time races, and live coverage of all 99 events from the NEXTEL Cup Series, Busch Series and Craftsman Truck Series.

The ATP tour and Ricoh Europe B.V. have entered a partnership that sees the international office equipment leader become an official provider of the ATP and sponsor of a number of European tournaments.

World Wrestling Entertainment and Fuji Television Network revealed that WWE RAW and WWE SMACKDOWN! will be presented next month at the Saitama SuperArena.

www.High.tv, the world’s first extreme and adventure sports channel on the internet, is to broadcast the Professional Windsurfers Association (PWA) World Indoor Championships.

Bookings for the inaugural edition of Sport and Technology: The Conference have now gone live.

The Champ Car World Series has finalised its 2005 television schedule, returning to SPEED Channel for seven of the 14 events.

Editor David Smith reviews the issues of the past seven days.

Boxing promoter Don King has filed a defamation suit against ESPN claiming he was portrayed in a false light in a programme broadcast last May.