Events
NETBENEFIT BATTING FOR ECB
NetBenefit has been selected by the England and Wales Cricket Board (ECB) to enhance the performance of its cricketing portal - play-cricket.com.
PORTLAND CHASING BASEBALL FRANCHISE
Portland officials are pressing ahead with detailed plans to finance a $350 million ballpark, even though the city's chances of landing the Montreal Expos appear to be remote.
US MASTERS GOES COMMERCIAL
Golf’s US Masters is longer commercial-free, signing up three television sponsors for the first time since Martha Burk led a corporate campaign against Augusta National and its all-male membership.
US MASTERS GOES COMMERCIAL
Golf’s US Masters is longer commercial-free, signing up three television sponsors for the first time since Martha Burk led a corporate campaign against Augusta National and its all-male membership.
RACING UK TO LAUNCH SOON
Racing UK, the dedicated horse racing channel, has begun promoting its new permanent broadcast slot on Channel 432.
ICC WILL FIGHT AMBUSH
The International Cricket Council warned it would be ruthless in guarding against “ambush” marketing activities during the ICC Champions Trophy in England starting on September 10.
THE WEEK THAT WAS…
Editorial director Kevin Roberts reviews the issues of the past seven days.
IRB SEVENS HITS ALL-TIME HIGH
The corporate punch of the IRB World Sevens tournament continues to grow, with TV figures for the 2003-2004 series surpassing previous records.
MARKETING THE WORLD’S FIRST SPORTS CITY
Bell Pottinger Communications and TTA Group, part of Chime Communications PLC, have been appointed to manage a marketing and communications strategy for Dubai Sports City.
BRAVO COMES OUT FIGHTING
Bravo, the UK’s leading men’s entertainment channel, has signed a deal with Las Vegas-based sports group, Zuffa LLC, to bring Ultimate Fighting ChampionshipB. events to UK television.
RECORD TV COVERAGE FOR IRB SEVENS
The 2003-4 IRB Sevens season generated its best-ever television coverage.
GYMNSATICS JUDGING SYSTEM CALLED INTO QUESTION
Olympic competitors have called for changing to judging rules after a series of disputes and hostile crowd reactions in Athens.
FA PREMIER LEAGUE SIGNS TWI FOR FURTHER THREE YEARS
TWI has been re-appointed television production partner of the FA Premier League.
US OPEN OFFERS BONUS PRIZE POT
The US Open tennis tournament, which starts on Monday, will offer a potential prize pot of more than $19 million.
TEENAGE TENNIS STAR SIGNS WITH PONY
Rising tennis star Sunitha Rao has signed an exclusive endorsement agreement with Pony International. She will wear Pony footwear, apparel and accessories under the terms of the multi-year deal.
Sportev in Premier League mobile deal
Sportev has reached an agreement with Hutchison Whampoa and CSL Hong Kong to provide video coverage of FA Premier League matches on mobile phones in Hong Kong for the next three seasons.
Leeds sign three-year Carlsberg deal
Carlsberg UK has a new three-year partnership deal in place with English soccer club Leeds United.
Leeds sign three-year Carlsberg deal
Carlsberg UK has a new three-year partnership deal in place with English soccer club Leeds United.