Events
MSN signs with Fox
Foxsports.com has teamed up with Microsoft’s MSN web network to provide a new branded website – replacing an existing deal MSN has with ESPN.
Spidey steps up to the plate
Major League Baseball is teaming up with one of Hollywood’s biggest super heroes for an innovative new marketing campaign - one of the biggest to marry movies and sport.
Wallabies fly Qantas
Australian airline Qantas has signed a deal to become naming rights sponsor of the Wallabies.
SA leads FIFA 2010 race
South Africa has reconfirmed its position as favourite to host the FIFA 2010 World Cup, with the governing body’s technical report declaring it an ‘excellent’ potential host.
CWC 2007 bid deadline due
The 12 countries bidding to host matches during the ICC Cricket World Cup in 2007 must submit their formal bids this week.
Telecom giant takes title deal
Golf’s European Challenge Tour has agreed a title sponsorship tour with French telephone giant Bouygues Telecom.
Philips signs with Redmandarin
Electronic giant Philips has appointed Redmandarin as its sponsorship consultancy.
PGA Tour tees up in NYC
The PGA Tour is boosting its sales and marketing effort by opening a new dedicated office in New York City to better service its commercial and broadcast partners.
At The Races’ revival
Arena Leisure has signed a new shareholders agreement with BSkyB which keeps alive the horseracing rights company At The Races.
FIFA unveils 2010 report
Africa will discover which of its competing nations is leading the race to host the 2010 FIFA World Cup later today.
Wales Rally GB gets hospitable
Organisers of the UK leg of the World Rally Championship have appointed a hospitality provider.
Exclusive: FIFA warned
The man who formulated FIFA’s first major global marketing campaign has warned soccer’s governing body it may be biting off more than it can chew by taking its rights in-house, sportbusiness.com can reveal.
Jockeys ride to victory
A US District Court judge has ruled riders in this weekend’s Kentucky Derby can wear advertising and sponsorship logos on their uniforms.
WUSA banks on ticket success
Tickets for this summer’s two soccer festivals, organised to boost interest levels in the return of the professional women’s soccer league the WUSA, have gone on sale.
TVNZ Satellite Services to close
TVNZ Satellite Services will quit the global occasional use satellite delivery industry later this year – but will continue to serve all clients signed up for this summer’s Olympic Games.
Squash heads to Bermuda
The Professional Squash Association (PSA) and the Bermuda Squash Rackets Association (BSRA) are celebrating a record $350,000 agreement which will bring two flagship PSA Tour events to the tiny island.
UK Athletics in rights revamp
UK Athletics says it is hunting a second major commercial partner after reshuffling its rights.
Events increase prize money
Prize money for two of the UK’s biggest events is on the rise for 2004, with both golf’s The Open, and tennis’ Wimbledon boosting the reward funds.