Events
Business

Home appliance brand Whirlpool Europe has signed a deal to become premier sponsor of the WTA Tour in Europe, in a major multi-million dollar, multi-year deal.
Events

China’s positioning as a host of major sporting events could be set for another boost after reports Mike Tyson is looking to stage a fight in Beijing.
Events

Tickets are selling fast for the second SportAccord, the international sports convention taking place in Lausanne in May – during which the IOC will announce the shortlist of cities bidding for the 2012 Games.
Business

Adidas says it is banking on a glorious summer of sport to boost its brand – while Nike is predicting a bumper profit, as the two sportswear giants reveal their latest financial positions.
Business

RealNetworks has filed suit against Major League Baseball Advanced Media – the internet arm of the league – in a US federal court to enforce a new contract over the streaming methods used by the league online.
Business

A new sponsorship consultancy has been set-up – created following a comment made in our sister publication SportBusiness International.
Events

Catch up with all the latest events scheduled for the next seven days with sportbusiness.com's regular look at the week ahead.
Business

UK law firm Hammonds has appointed two partners from Olswang: EU and competition law partner, Alasdair Bell, and sports and advertising/marketing law partner Louise Quinn.
Business

The PGA Tour has extended its sponsorship deal with health care firm AstraZeneca and its new cholesterol-lowering brand, Crestor.
Business

Motor firm Seat UK has signed a six-figure sponsorship deal with national commercial radio station talkSPORT.
Business

The IOC today opens the tender process for the sale of the Olympic broadcast rights in Europe for the 2010 and 2012 Games with a major advertising campaign.
Business

Sponsorship and evaluation firm S-Comm Australia has signed a deal with STW Sport and Events group.
Business

Insurance firm Massachusetts Mutual Life Insurance (MassMutual) has extended its worldwide sponsorship of tennis’ US Open.
Events

The French government’s Minister for Sport, Jean-Francois Lamour, has become the latest heavy hitter to speak at a major sports conference taking place in Qatar next month.
Business

The new WPP sponsorship agency joint venture, created through an alliance between MindShare and Global Sportnet, will be called Performance Sport & Entertainment.
Events

Catch up with all the latest events scheduled for the next seven days with sportbusiness.com's regular look at the week ahead.
Events

IMG has recruited the former CEO of Sportvision to head up TWI’s interactive operations in north America.
Events

Beijing is on course for the 2008 Olympic Games – and assured IOC chiefs all venues will be ready two years before the opening ceremony.