Events

This weekend's Super Bowl will reach a potential worldwide television audience of 1 billion according to the National Football League (NFL).

The UK’s Lawn Tennis Association has a new marketing chief as it unveiled a new marketing strategy.

Sports brand adidas has reported a 5 percent sales improvement in its latest financial figures.

Telstra has renewed its sponsorship deal with the Australian Olympic Committee (AOC), extending the association to 16 years.

Which of this year’s big three events delivers the best value? Make your views known in the latest online sportbusiness.com poll.

Octagon has given further proof of a willingness to offload its assets after it announced the sale of action sports franchise the Gravity Games to US broadcaster Outdoor Life Network.

The Rugby League World Cup looks set to be revived after the sport's governing body announced its intention to stage the tournament in Australia in 2008.

FIFA World Cup TV rights holder Infront Sports & Media has signed a new deal for the 2006 tournament in Germany.

Catch up with all the latest events scheduled for the next seven days with sportbusiness.com's regular look at the Week Ahead.

ICC Development International, the commercial arm of the International Cricket Council, has reached an agreement with marketing firm Sportsbrand Media Group to distribute a TV magazine show.

The International Cricket Council (ICC) has launched its search for a regional development manager for the East Asia-Pacific region.

UK Athletics has signed a deal with business supplies brand Ricoh – enhancing its existing deal for televised events.

Broadcast technology firm Sportvision has expanded its partnership with NASCAR to include the design, development and maintenance of three extranet sites.

Motor racing's F3000 Championship, the feeder series for Formula One, is to be replaced next year by Formula GP2.

Super Bowl finalists the Carolina Panthers have signed a 20-year stadium naming rights deal with Bank of America Corporation.

The British Olympic Association has announced a three-year collaboration with recruitment agency Blue Arrow.

The International Cricket Council’s anti-corruption and security unit (ACSU) has signed a memorandum of understanding with the betting exchange company Betfair.

Nabon Noor, former senior vice president of the Asian Football Confederation (AFC), has died. He was 74.