Events
Daytona 500 smashes TV best
Sunday’s NASCAR Winston Cup Series Daytona 500 earned a 10.9 rating/26 share for NBC’s inaugural broadcast of the 'Great American Race', becoming the highest-rated and most-viewed broadcast in NASCAR history.
Moore teams up with Memery Crystal
Litigation and sports law expert Brian Moore has joined solicitors Memery Crystal as a partner.
Gorbarkingmad TV channel ‘almost ready’
Gobarkingmad, the interactive greyhound racing business run by Gaming Insight, is nearing completion of tests before it launches the world's first 24 hour interactive racing channel.
Attheraces appoints new betting partners
Attheraces, the media consortium which last year won the rights to broadcast horseracing at 49 of the 59 British racecourses, has signed a deal with betting companies Ladbrokes, Sportech and Surrey Sports.
Sportsio signs USL partnership
Sportsio, the digital media management company, and Fox Sports International have agreed to a five-year broadcast partnership that will provide a minimum of 25 United Soccer League (USL) matches for broadacst on Fox Sports World.
Dupe
SportBusinessTV's first edition of In Focus spotlights the different viewpoints of Marc Jorg, Controller of Sports for the public service broadcast members of the European Broadcasting Union (EBU) with those of Dr. Alexander Liegl, Managing Director of Sports Rights, Kirch Media
Murdoch’s sports rights blow
One of the world's most powerful media moguls, Rupert Murdoch, has delivered a damning blow to the sports rights industry by saying prices have "got beyond an economic level".
Speedway Motorsports tracks revenue increase
Nascar track operator Speedway Motorsports has reported record revenues for the fiscal year ended December 31, 2001.
WWFE agrees DirecTV deal
US digital satellite television service DirecTV is to resume carriage of World Wrestlng Federation Entertainment (WWFE) live pay-per-view events from February 17.
Planet Futbol kicks off in Barcelona
The inaugural Planet Futbol International Football Fair kicks off today in Barcelona for two days of debate on the future of world football.
Peugeot signs tennis deal
French car manufacturer Peugeot has signed a three-year sponsorship contract with the UK's Lawn Tennis Association (LTA).
O’Neill signs LED deal
O'Neill moving media, the European distributor of revolving perimeter advertising boards, has signed an exclusive agreement with Italtelo to distribute the Italian manufacturer's LED systems worldwide.
Dentsu sets up US arm
Japanese advertising agency Dentsu has created a new subsidiary to market TV advertising slots for its portfolio of soccer rights in the US.
Racetrack revenue rise
US racetrack operator Churchill Downs Incorporated has reported a 17.6 percent increase in revenues over 2000 for the financial year ending December 31, 2001.
Skeleton event rattles Salt Lake City
New disciplines are taking the Winter Olympic Games by storm, according to a survey carried out by sports marketing firm Sporting Insight.
Microsoft extends athletics support
Computer giant Microsoft has signed a deal to sponsor UK Athletics' televised events, in the lead up to this summer's Commonwealth Games.
NBC Games gold ratings
US network NBC is celebrating after ratings for the first two days of coverage of the Salt Lake City Olympics exceeded advertiser expectations.
Tyson-Lewis fight rejected again
Despite the money attached to hosting the Tyson-Lewis fight, the Texas Motor Speedway has refused to be a possible venue for the match.