Events

French car manufacturer Peugeot has signed a three-year sponsorship contract with the UK's Lawn Tennis Association (LTA).

O'Neill moving media, the European distributor of revolving perimeter advertising boards, has signed an exclusive agreement with Italtelo to distribute the Italian manufacturer's LED systems worldwide.

Japanese advertising agency Dentsu has created a new subsidiary to market TV advertising slots for its portfolio of soccer rights in the US.

US racetrack operator Churchill Downs Incorporated has reported a 17.6 percent increase in revenues over 2000 for the financial year ending December 31, 2001.

New disciplines are taking the Winter Olympic Games by storm, according to a survey carried out by sports marketing firm Sporting Insight.

Computer giant Microsoft has signed a deal to sponsor UK Athletics' televised events, in the lead up to this summer's Commonwealth Games.

US network NBC is celebrating after ratings for the first two days of coverage of the Salt Lake City Olympics exceeded advertiser expectations.

Despite the money attached to hosting the Tyson-Lewis fight, the Texas Motor Speedway has refused to be a possible venue for the match.

Rumours of a CART series/Indy Racing League (IRL) merger were rife after CART announced that its chassis regulation would be the same as those of its rival from 2003.

All of CART's FedEx Championship series races will be aired live on TV in the US - the first time it has enjoyed such blanket coverage in its 23-year history.

International Sports Management (ISM), a subsidiary of AIM-listed Sports Resource Group, is to buy one of Australia's leading golf agencies

Rotational signage firm ANC Sports Enterprises has launched a technology division dedicated to developing new multi-media signage and display products for sports venues.

With just one day left until the Winter Olympic Games kick off in Salt Lake City, Utah, activities off-piste are getting more media attention than events on the slopes.

Leading car makers aiming to set up their own Formula One racing series have no interest in more talks with rights holders the Kirch Group, a top executive of German auto group DaimlerChrysler has reportedly said.

With the World Cup less than four months away, broadcast rights-holders Kirch are preparing for what will be one of the most complex logistical operations in sporting history.

The Association of Tennis Professionals (ATP) is being sued by two American tournaments over scheduling objections to the 2003 event calendar.