Events

ESPN has established the team to lead ESPN Classic Sport - its new network of European sports channels dedicated to showcasing the greatest moments in sports history.

It may have been one of the most thrilling finales in Super Bowl history, but Sunday night's classic encounter between the St Louis Rams and the New England Patriots failed to improve on last year's ratings.

The National Football League (NFL) is to aid its recession-hit broadcast partners by offering more flexibility in its scheduling next season, including over the flagship programme 'Monday Night Football'.

UK-based motorsports marketing group Podia Group Plc has agreed to acquire Tony Jardine Communications for up to £1.5million ($2.1m/EUR2.4m) in shares.

Organisers of the Salt Lake City Winter Games - which start later this week - have confirmed six new companies have signed on as advertisers on the event's official website.

UK bookmakers Ladbrokes is considering plans to launch a bid for rival brand Coral Eurobet, according to newspaper reports.

In a series of articles in the run-up to the Commonwealth Games, leading lawyers at Addleshaw Booth & Co, the official lawyers to the Games, will be asking what the coming year has in store for sport in general and compare the current state of the Commonwealth Games with comparable examples in the wider sporting field.

It may be one of the world's biggest sporting events, but two advertising slots are yet to be filled for this Sunday's Super Bowl.

The Nevada State Athletic Commission has delayed a ruling on whether boxer's backs can be used to display temporary tattoos advertising sponsors.

Former heavyweight boxing champion, Mike Tyson, is to apply for a licence to box in California after the Los Angeles Staples Center expressed an interest in hosting the long-awaited Tyson vs Lennox Lewis fight.

The sale of TV rights to this summer's World Cup is nearly complete after two more broadcasters bought the rights to the competition from German media giant Kirch.

Foreign exchange firm Travelex has become the official sponsor of the Australian cricket team for all overseas tours.

Major League Baseball has named McCann-Erickson New York to handle its strategy, research, integrated consumer marketing and advertising - the first time that MLB has consolidated all responsibilities with one agency.

The World Cup final in 2014 will be available on the FIFA website to two billion people worldwide, visualises Glen Kirton, the former FA commercial director and a prominent speaker at this year's Football Expo conference in Cannes.

Technology firm Sportvision is to provide virtual imaging and camera enhancements to host US broadcaster NBC Sports' Winter Olympic broadcasts.

Sports marketing company Sportsworld Media has told the stock exchange that it does not expect to reach its profit targets for the year ending June 30 2002.