Events
Business

The Fox broadcast and cable networks have inked a $90 million advertising and marketing deal with giant Tricon Global Restaurants, owner of such fast-food chains as Kentucky Fried Chicken, Pizza Hut and Taco Bell.
Business

General Motors, the controlling body behind the Hughes Electronics-owned broadcaster DirecTV, has stated that the merger bid from Rupert Murdoch’s News Corporation has the ‘priority right now’. News Corporation has been battling with US satellite platform EchoStar for control of DirecTV which owns the soccer World Cup rights in Latin America amongst other sporting content.
Business

Mobile phone giant Vodafone is winning the corporate sponsor battle thanks to its £30 million ($42 million) branding deal with English Premier League soccer club Manchester United, according to London-based brand-building public relations firm Propeller Direction.
Events

New research from broadcaster ESPN has revealed that more than 1.7 million men in the US watch content shown on broadcast networks or advertising-led cable channels outside of their own homes.
Events

Sport England advisers PMP Consultancy have been commissioned by the States of Jersey Sport, Leisure and Recreation Committee (SLR) to prepare a ten-year strategic plan for the ongoing development of sports and leisure services on the island.
Events

Cricket fans will be able to listen to live commentary on the internet for the current one-day international cricket series involving England, Pakistan and Australia.
Business

US-based Avaya told sportbusiness.com it was not concerned about becoming the first company to sign a sponsorship deal with the new marketing arm of soccer’s world governing body FIFA.
Events

The BBC tried to block its rival Channel 5 advertising at the England v Greece soccer match in Athens on Wednesday night.
Events

Jonas Persson scooped Sweden’s Stockholm and Gotland Entrepreneur of the Year award yesterday for his work as chief executive of licensing company IEC Sports.
Business

Canada said it would bid to host the next soccer World Cup to be played in the northern American hemisphere.
Events

Organisers of the ‘best ever Olympic games’ in Sydney have admitted they “made it up as they went along” during the weeks and months of preparation prior to the widely acclaimed event last year.
Business

The British Olympic Association (BOA) has told sportbusiness.com that there could be serious negative ramifications to London's sporting reputation if the Picketts Lock stadium is not built to host the World Athletics Championships in 2005.
Business

Siebel Systems, the eBusiness applications software company, has been named title sponsor of the Siebel Open, the ATP Tour tournament to be held between February 25 and March 3 next year at the Compaq Center, San Jose (formerly the San Jose Arena).
Business

Japanese telecommunications giant Nippon Telegraph and Telephone Corporation (NTT) has denied it had signed a deal with soccer’s world governing body FIFA to sponsor the 2002 World Cup finals, despite FIFA president Sepp Blatter claiming they had done so on Thursday.
Business

The Wireless Group, owners of TalkSport radio station, became the largest digital radio operator in the London area after Digital Radio Group (DRG), of which The Wireless Group is a 20 per cent shareholder, won the third London digital radio licence.
Business

Beijing seems to be cruising towards victory in the race to stage the 2008 Olympic Games, despite human rights demonstrations on the IOC’s doorstep and Chinese stadiums that currently exist only as computer graphics.
Events

UK broadcaster the BBC attracted 3 million viewers to its coverage of the Vodafone Derby, held at Epsom racecourse on Saturday.
Events

Sportingbet.com, the first UK-based tax-free internet betting service, has announced the appointment of Colin Walker to its executive board.