Events
US congress squares off over Beijing Olympic bid
Three days before Olympic officials vote on Beijing's bid, members of the U.S. Congress, flanked by world-class athletes, squared off on Tuesday over whether the 2008 Summer Olympics should be held in China.
Big Business drools over Beijing prospects
As Beijing's bid to host the 2008 Olympic Games enters the home strait, Big Business is drooling at the prospect of the largest marketing event ever in the world's most densely populated country.
Great big events extends ACB contract
Sport presentation and production company, Great Big Events (GBE), has been appointed the ‘Official Sport Presentation Partner’ of the Australian Cricket Board (ACB) for the next three years.
Scottish Ryder Cup 2009 bid boosted
Scotland’s bid to host the Ryder Cup in 2009 for the first time in 36 years will get an additional boost today when the country’s First Minister Henry McLeish announces a cash injection of £8million ($11.3m) for Scottish golf.
BBC celebrates as 75 percent of UK audience watch Wimbledon final
Host broadcaster the BBC was celebrating after a staggering 75 percent of the UK television audience watched Goran Ivanisevic’s dramatic five set victory over Pat Rafter in the Wimbledon men’s final on Monday.
NFL internet deal with CBS, AOL, Sportsline
The National Football League has reached an Internet rights deal with CBS, America Online Inc, and SportsLine.com Inc. to market and promote professional football.
The IOC Presidential candidates: Pound happy with his own brand
BRAND Dick Pound, the Canadian lawyer who has negotiated the marketing and television deals which have made billions for the International Olympic Committee (IOC) in recent years, now wants the top job - the presidency.
The IOC Presidential candidates: Rogge offers to calm the storm
Hurt by the biggest corruption scandal in its history and the perennial problem of drugs in sport, it would be no surprise if the Olympic movement turned to a clean-cut doctor to run its affairs.
BSkyB applies for DSL licence
BSkyB, the UK satellite television network, has applied for a digital service line (DSL) from the Independent Television Commission (ITC) to allow it to deliver digital television using telephone lines.
UBC sign deal for Thai coverage of English soccer
Thai cable TV operator United Broadcasting Corporation (UBC) has finally signed a deal with ESPN Star Sports for live coverage of English Premier League soccer after initially rejecting the licence fee as too expensive.
ESPN re-launches news service
US broadcaster ESPN has re-launched its five-year old news service, ESPNews – an initiative that will bring the channel’s TV and online facilities closer together.
MLB All-Star game ratings buck trend
Television ratings for Major League Baseball’s (MLB) All-Star midseason game jumped 15 percent on the previous year giving host broadcaster Fox an unexpected boost.
NHL draws up new TV schedule in bid to boost audiences
The National Hockey League (NHL), in association with its broadcasting partners, has restructured the television schedule for next season in a bid to boost flagging ratings.
Hill and Knowlton to back Scottish 2009 Ryder Cup bid
Scotland’s bid to host golf’s Ryder Cup in 2009 for the first time in 36 years is being fronted by the sports marketing company Hill and Knowlton.
Olympic decision – IOC’s MR marketing happy with his own brand
Dick Pound, the Canadian lawyer who has negotiated the marketing and television deals which have made billions for the International Olympic Committee (IOC) in recent years, now wants the top job - the presidency.
Extreme International reports 75% sales rise
Action and free sports broadcaster Extreme International has reported a 75 percent increase in sales for the eight months prior to September of this year.
JTI Group sets up PR venture
John Taylor International (JTI) has joined forces with sports marketing expert John Collard to set up a new PR company called Sports Impact.
Seville, Madrid in Olympics row
A row has broken out between Seville and Madrid, both fighting for the right to be chosen as Spanish candidate for the 2012 Olympics.