Events

Three days before Olympic officials vote on Beijing's bid, members of the U.S. Congress, flanked by world-class athletes, squared off on Tuesday over whether the 2008 Summer Olympics should be held in China.

As Beijing's bid to host the 2008 Olympic Games enters the home strait, Big Business is drooling at the prospect of the largest marketing event ever in the world's most densely populated country.

Sport presentation and production company, Great Big Events (GBE), has been appointed the ‘Official Sport Presentation Partner’ of the Australian Cricket Board (ACB) for the next three years.

Scotland’s bid to host the Ryder Cup in 2009 for the first time in 36 years will get an additional boost today when the country’s First Minister Henry McLeish announces a cash injection of £8million ($11.3m) for Scottish golf.

Host broadcaster the BBC was celebrating after a staggering 75 percent of the UK television audience watched Goran Ivanisevic’s dramatic five set victory over Pat Rafter in the Wimbledon men’s final on Monday.

The National Football League has reached an Internet rights deal with CBS, America Online Inc, and SportsLine.com Inc. to market and promote professional football.

BRAND Dick Pound, the Canadian lawyer who has negotiated the marketing and television deals which have made billions for the International Olympic Committee (IOC) in recent years, now wants the top job - the presidency.

Hurt by the biggest corruption scandal in its history and the perennial problem of drugs in sport, it would be no surprise if the Olympic movement turned to a clean-cut doctor to run its affairs.

BSkyB, the UK satellite television network, has applied for a digital service line (DSL) from the Independent Television Commission (ITC) to allow it to deliver digital television using telephone lines.

Thai cable TV operator United Broadcasting Corporation (UBC) has finally signed a deal with ESPN Star Sports for live coverage of English Premier League soccer after initially rejecting the licence fee as too expensive.

US broadcaster ESPN has re-launched its five-year old news service, ESPNews – an initiative that will bring the channel’s TV and online facilities closer together.

Television ratings for Major League Baseball’s (MLB) All-Star midseason game jumped 15 percent on the previous year giving host broadcaster Fox an unexpected boost.

The National Hockey League (NHL), in association with its broadcasting partners, has restructured the television schedule for next season in a bid to boost flagging ratings.

Scotland’s bid to host golf’s Ryder Cup in 2009 for the first time in 36 years is being fronted by the sports marketing company Hill and Knowlton.

Dick Pound, the Canadian lawyer who has negotiated the marketing and television deals which have made billions for the International Olympic Committee (IOC) in recent years, now wants the top job - the presidency.

Action and free sports broadcaster Extreme International has reported a 75 percent increase in sales for the eight months prior to September of this year.

John Taylor International (JTI) has joined forces with sports marketing expert John Collard to set up a new PR company called Sports Impact.

A row has broken out between Seville and Madrid, both fighting for the right to be chosen as Spanish candidate for the 2012 Olympics.