Events

US virtual imaging company Princeton Video Image (PVI) has signed a two-year deal with NFL team Philadelphia Eagles to provide virtual advertising in all Eagles pre-season games.

An unidentified athlete has tested positive for the blood-boosting drug EPO (erythropoetin) at the World Athletics Championships, Istvan Gyulai general secretary of the International Association of Athletics Federations (IAAF) said on Thursday.

Germany's state broadcaster ARD and media group Kirch have ended their row over German soccer broadcasting rights by reaching a joint agreement.

BBC television has withdrawn from negotiations with promoter Don King over the rights to broadcast the world heavyweight title rematch between Lennox Lewis and Hasim Rahman in November.

The Association of Surfing Professionals (ASP) has cancelled the European leg of the World Championship Tour after US surfers decided against travelling to Europe after the attacks on New York and Washington.

EA Sports, the leading interactive entertainment software company, has joined forces with the Las Vegas Convention and Visitors Authority ( LVCVA) as the co- title sponsor of Las Vegas Bowl VIII, college football's first post-season bowl game of 1999. The sponsorship agreement will become effective immediately and run through December 31, 2000.

The four big television networks are in a tight bidding race to win broadcast rights for stock-car racing, and appear willing to pay as much as $400 million annually, almost four times what Nascar races have brought in each year.

SFX Entertainment, Inc. has acquired UK Midland Concert Promotions Group Limited (MCP), a leading U.K. concert promotion company and motor sports venue operator.

A new, independent study comparing the effect of virtual advertising and conventional arena advertising on viewers of televised sports reveals that TV audiences had better recall and greater brand recognition with virtual ads.

CART and Gold Coast Motor Events ? a partnership between the Queensland government in Australia and IMG ? have signed a deal to keep the FedEx Championship Series visiting the city through until 2003.

Yahoo! Inc, the leading global Internet media company, has signed a sponsorship agreement with the New York Yacht Club/Young America Challenge for America's Cup 2000, Young America.

Plans for the new #475million ($770 million) national stadium at Wembley in London has come under more fire after a hostile reception by leading sports officials.

Following press speculation earlier this week that telecommunications firm BT were in the frame for Premier League rights, today's proposed merger of UK media giants, Carlton and United News and Media, adds another twist to the plot of potential bidders.

The British government is to look at a compromise proposal by UK Athletics chief executive David Moorcroft aimed at solving the bitter dispute over plans for a new Wembley stadium.

Mellon Financial Corporation and the Pittsburgh Penguins have signed a letter of intent under which the Civic Arena will be renamed Mellon Arena, effective immediately. Financial terms of the 10-year agreement were not disclosed.

UK cable company, Telewest, is poised to take a minority stake in Arsenal FC according to a report in the UK's Sunday Business newspaper.