Events

The Australian Football League has confirmed that Carlton & United Breweries would replace Coca-Cola as the AFL's naming rights sponsor from this year in a four-year deal, as reported by sportbusiness.com last week.

The Arizona Cardinals, the only National Football League franchise to play permanently in a college stadium, learned on Tuesday that the team will not have to move very far for its new $335 million facility.

The EURO 2000 football championships were watched by a cumulative audience of seven billion people, a new survey reveals.

A recent global TV report on Formula One shows the motorsport maintaining its strong position as a dominant sport worldwide.

Heavyweight boxing champion Lennox Lewis is today signing a $1.6m deal with the BBC ? a key victory for the broadcaster as it looks to rebuild its sports portfolio.

Seven Network Limited has advised the Australian Football League that it would not accept its offer to match the News Limited led consortium bid for broadcast television rights for seasons 2002-2006.

Prisma the sports rights agency have sold the rights to the 2002 World Cup soccer tournament to YLE, the Finnish state broadcaster.

Virtual imaging firm Princeton Video Image, Inc. (PVI) is to produce a branded first-down line for the first time in the international live television feeds of Super Bowl XXXV.

State owned telecommunications company China Netcom has been named the official telecom sponsor of the Beijing Olympic Bid Committee.

Greece will build four press villages to accommodate journalists covering the Athens 2004 Olympics, organisers said on Tuesday.

The Australian National Rugby League (NRL) has signed a six-year deal worth $400million (US$216 million) with Australia's biggest pay television company Foxtel.

Eight countries - including France, Spain and Britain - are forming a breakaway European governing body for triathlon, the sport which made its Olympic debut at the Sydney Games.

Battery firm Energizer has signed a deal to become an international partner of the European Athletic Association Programme of Championship events 2000-2003.

The award-winning WestpacTrust Stadium may be joined by an indoor sports venue.

The European Commission has withdrawn a threat to fine Spain's Telefonica and Sogecable over rights to broadcast Spanish soccer matches on pay-television.

The Melbourne Cricket Club (MCC) has enlisted legal representation it its bid to win a slice of earnings from the Australian Football League?s (AFL) broadcast rights.

Sportal and Ford of Europe have signed a deal to make Ford a key sponsor of the Sportal Network.

Sportvision, Inc., the US-based sports media technology, has appointed Steven F. Roberts to executive vice president, Product Management, and promoted Russell Quy to executive producer and vice president, Media Production.