Events
PEPSI LAUNCH THAI UNITED CAMPAIGN
Pepsi-Cola International has launched the first TV commercial featuring English soccer giants Manchester United in Thailand - where there is a fanatical following for the Premiership winning team.
DETAILS OF F1 BOND REVEALED
The successful launch of the Formula One bond issue did not receive wide-spread backing from City institutions, according to the UK's Sunday Business.
PELE BACKS SA WORLD CUP BID
Soccer legend Pele has confirmed his support for South Africa's bid to stage the 2006 World Cup, saying he thought Brazil could be ready to stage the finals four years later.
BBC RETAINS WIMBLEDON TV RIGHTS
Britain's BBC has beaten off stiff competition to retain the complete television and radio rights to the Wimbledon tennis Championships for the next five years, it said today.
POLISH FA ELECT REFORMER AS PRESIDENT
The Polish soccer federation (PZPN), has elected Michal Listkiewicz, as their new president.
FASHION GIANT DONATES CASH TO OLYMPIC VENUE
Italian fashion company Benetton has pledged 500,000 Bosnian marks ($260,000) to help rebuild a war-devastated ski resort on Mount Bjelansnica, which was used in the 14th Winter Olympics.
GOSPER EYES UP TOP IOC JOB
Australia's International Olympic Committee (IOC) board member Kevan Gosper says he would be interested in the top job when Juan Antonio Samaranch stands down as president in 2001.
TELEPIU TOLD TO STICK TO SOCCER RIGHTS LIMIT
Italy's Antitrust competition regulator has told Telepiu it must stick to a law which limits any one pay-TV operator to a 60 percent slice of rights to broadcast Italian first division soccer matches.
RWC CHAIRMAN BLASTS ITV COVERAGE
The beleaguered organisers of the Rugby World Cup have criticised ITV's coverage of the event as a "disgrace" according to a report in the UK?s Guardian newspaper.
CBS AND NCAA IN POST 2002 CONTRACT TALKS
CBS and the NCAA are in talks to extend their broadcast rights agreement to the Division I basketball tournament.
SCREENCO CREATES KAISERSLAUTERN LED BANNER
UK-based Screenco have created a 21 metre wide LED banner at the 68,000-capacity stadium of German Bundesliga team FC Kaiserslautern using 21 Lighthouse LVP20 20mm pixel pitch modules.
How to Develop Effective Sponsorship Programmes: A new report from SportBusiness Group: Click here
How to Develop Effective Sponsorship Programmes: A new report from SportBusiness Group: Click here
SPORTBUSINESS IN BRISBANE: GAMES ATHLETES TO BE TESTED FOR EPO
A late change of heart by track and field officials means athletes at the Goodwill Games in Brisbane will be subject to the new drug testing regime for the in-demand endurance enhancer EPO.
SPORTBUSINESS IN BRISBANE: GAMES ENJOY TICKET BOOM
Goodwill Games ticket sales have exploded in the past four weeks with a massive increase over the previous month.
BBC FIVE LIVE REGAINS MANCHESTER UNITED RIGHTS
BBC Radio Five Live has signed a deal to provide live coverage of all Manchester United?s European home games for the next two years, starting from this season.
SA FREE CHANNEL WINS 2002 WORLD CUP RIGHTS
South African terrestrial channel e.tv has secured the exclusive TV rights to the 2002 FIFA World Cup in South Korea and Japan.
CART EXPANDS TV DEAL WITH CBS AND FOX CABLE NETWORKS
Championship Auto Racing Teams (CART) has finalised its broadcast rights deal with the CBS Television Network and Fox Cable Networks Group beginning with the 2002 season through 2004.
DISCOVER CARD EXPANDS ESPN COLLEGE FOOTBALL BACKING
Financial services brand Discover Card has expanded its marketing tie-up with broadcaster ESPN for coverage of US college football.
How to Develop Effective Sponsorship Programmes: A new report from SportBusiness Group: Click here
How to Develop Effective Sponsorship Programmes: A new report from SportBusiness Group: Click here
AMERICAN HISPANICS TURN ON TO COPA COVERAGE
The Copa America outstripped the Superbowl and World Series amongst American Hispanics according to research out on Sunday.