Events

Use of FIFA's logo is to be devleoped accoridng to the Federation's marketing partner ISL.

Australian soccer authorities have made a formal application to host the World Cup in 2006 or 2010.

British Sky broadcasting, the News Corp-owned UK pay TV company, will be free to broadcast one of its sports channels on spare digital bandwidth allocated to Channel 5.

The Seven Network is launching its new "virtual signage" technology during the telecast on 11 July, 1998, of the Bledisloe Cup rugby union broadcast.

Organisers of the Sydney Olympic Games have created their own broadcast organisation, The Sydney Olympic Broadcast Organisation (SOBO).

Asia basketball fans have been given a boost with the news that ESPN Star Sports will air 77 National Basketball Association (NBA) live games each season for the next four years from this November.

Sunday night's World Cup final between France and Brazil set a new television audience record in host country France with an average of 23.626 million people watching, a spokesman for audience measurement body Mediametrie said on Monday.

Television companies who use digital technology to superimpose studio-generated advertising on live broadcasts have been threatened with a ban from the historic Melbourne Cricket Ground (MCG).

Driven by pressure to produce a more TV friendly product, tennis' governing body are to experiment with a 'no-ad' scoring system for certain tournaments.

The Goodwill Games are only half way to their ticket sales goal with the launch of the multi-sport extravaganza just four days away, but the top Games organiser is not concerned.

About a quarter of a million people will paint the streets of Amsterdam pink during the first week of August when the Dutch capital play host to the world's fifth Gay Games.

Japan and South Korea, co-hosts of the 2002 World Cup, are pushing ahead with their plans to build new stadiums despite the economic crisis in Asia.

Independent French outdoor advertising firm Dauphin saw an exceptional level of turnover in June thanks to the World Cup, according to the firm's commercial director .

The new World Golf Championship series, comprising three tournaments in 1999, will each offer minimum prize money of $5 million with winner's cheques of at least $1 million.

Australian watchdog, the Australian Broadcasting Authority, has announced it will review the use by commercial television company, Seven Network, of new "virtual billboard" advertising during sporting event broadcasts.

Australia will host the richest-ever golf tournament in Sydney or Melbourne in January, 2001.