Events

AutoNation, the automotive retailer with $18 billion in annual revenues, has become an official first-time sponsor of the National Football League and Super Bowl XXXIV in Atlanta on January 30, 2000.

Sports marketing company ANC Sports has appointed Mark Lev its new executive vice-president of marketing and sales.

ISL has signed a deal with adidas to be a licensee and official supplier to UEFA's Euro 2000 tournament.

Nigeria has named Lagos and Kano as its venues for next year's African Nations Cup which it is co-hosting with Ghana.

Rivals.com, Inc. (www.rivals.com) will officially launch more than 350 team sports and specialty channel Web sites on Aug. 23, creating the world's largest online sports network.

The International Badminton Federation (IBF) has appointed Octagon CSI as its international television rights partner effective from January 2002.

Greek Cypriot sportsmen are fuming at the decision of their Greek cousins to stage a joint-bid with arch-rivals Turkey to host the Euro 2008 tournament.

Goodwill Games organisers are heralding the current event in Brisbane, Australia as the most successful ever because it is set to break even and possibly record a modest profit, reports sportbusiness.com chief reporter James Swanwick in Australia.

Soccer Australia has forged ahead with its decision to give its primary broadcaster the Seven Network a larger role in the running of the sport by announcing the appointment of senior executive Shane Wood to the Soccer Australia Board.

Former world heavyweight champion Mike Tyson will face Denmark's Brian Nielsen in a 10-round fight on September 8 at Parken Stadium in Copenhagen, cable television carrier Showtime has said.

24dogs, the digital greyhound racing service owned by Wembley plc, has launched the Greyhound Racing SuperLeague after securing internet rights for 22 of the top 25 UK greyhound racetracks.

Britain's leading cable companies NTL and Telewest Communications Plc have held debt restructuring talks with international banking group JP Morgan Chase, according to the UK's Sunday Business newspaper.

Envision, the LA-based sports marketing firm run as a joint venture between former ProServ managing director Jeff Knapple and Philip Anschutz, owner of the Los Angeles Kings, has been chosen to sell the naming rights to the Louisiana Superdome.
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Boxing promoters Cedric Kushner Boxing (CKB), Inc plans to reverse into Zenascent, Inc, the former internet technology and e-commerce incubator company listed on New York's over the counter billboard market, as part of a merger agreement.

The Continental Basketball Association?s (CBA) name and logo has been sold to the owner of former CBA club Grand Rapids Hoops for $16,000 (?18,000).
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Dallas cut the ribbon on Friday on a new $420 million (?480m) downtown arena for the NBA Mavericks and NHL Stars, packed with luxuries and high technology that made it the nation's most expensive hockey and basketball facility.
How to Develop Effective Naming Rights Strategies: A new report from SportBusiness Group: Click here