Fan Engagement

Cycling
Technology

Velon, the team-owned marketing and media company for professional road cycling, has announced the launch of a new platform built on Web3 technology which aims to create a digital fan universe
Football
Fan Engagement

Canada Soccer and the Canadian Premier League have teamed up with short-form social media video platform TikTok to provide fans with innovative content as part of plans to further raise the profile of…
Football
Fan Engagement

Social media platform easily surpasses results from 2018 tournament, 2020 Olympics
Taekwondo
Media

World Taekwondo introduced new gamification effects during its Goseong 2022 Octagon Diamond Games as part of plans to enhance the experience for viewers watching on television
Football
Fan Engagement

Sports gamification platform Low6 has teamed with up sports marketing agency Sportfive and Be Media, a subsidiary of digital collectibles company Animoca Brands, to deliver an NFT-led fantasy football…
Ice Hockey
Fan Engagement

The National Hockey League has unveiled its sponsorship activations for the 2023 Discover NHL Winter Classic fan fest, which is accompanying the outdoor tentpole event between the Boston Bruins and Pittsburgh…
Multiple Sports
Licensing & Merchandising

Chiliz, the owners of the Socios.com fan token and fan engagement platform, has launched a new blockchain-based authentication service for sports shirts and other memorabilia items called ‘GameUsed by Chiliz’.
Aquatics
Governance

The International Swimming Federation (Fina) has rebranded as World Aquatics following a vote at its Extraordinary Congress held on the eve of the World Swimming Championships (25m) in Melbourne, Australia
Multiple Sports
Fan Engagement

Digital agency Seven League has released its fifth annual Digital Trends in Sport report in which it claims the technology sector is undergoing its "greatest moment of transition seen for a generation"
Multiple Sports
Fan Engagement

Capital Block, the leading web3 agency for the sports and entertainment markets, can today share that it has been appointed by Debreceni VSC (DVSC), the Hungarian football club, as its official web3 agency. club.
Baseball
Governance

Nine-year, $360m pact sets series of new industry marks
Multiple Sports
Finance & Law

Sports trading card platform Arena Club has announced it has raised $10m (€9.5m) in a Series A funding round, doubling the company's total amount raised as it looks to build a fully digital card show.
Mixed Martial Arts
Fan Engagement

The Professional Fighters League has brought in Web3 company TNNS Pro as its latest official non-fungible token (NFT) partner, beginning with the 2022 PFL World Championship and throughout the 2023 season.
Basketball
Fan Engagement

The B.League, operating body of the top two divisions of club basketball in Japan, has furthered its outreach efforts to international fans by launching an English-language website
NFL
Sports Betting

Caesars to offer select, live NFL games through its sportsbook app
Ice Hockey
Fan Engagement

The National Hockey League has partnered with P-X-P to support deaf and hard-of-hearing fans by adding American Sign Language interpretation to commissioner Gary Bettman and deputy commissioner Bill Daly's…
Football
Fan Engagement

Indian media group Viacom18 has moved to further exploit its rights to the 2022 Fifa World Cup by agreeing a content deal with Snap Inc, the parent company of social media platform Snapchat
Multiple Sports
Fan Engagement

LaLiga and the Ultimate Fighting Championship have unveiled a multifaceted, content-focused, and cross-promotional partnership to engage with fans across both sports in North America and Spain.