Fan Engagement

Dapper Labs, the Canadian blockchain company behind NBA Top Shot, has announced it is laying off 22 per cent of its staff, citing the "macroeconomic environment.

Sportfive and Be Media, a subsidiary of Hong Kong-based digital collectibles firm Animoca Brands, have announced an agreement that will see the pair release a range of non-fungible tokens to mark the forthcoming…

California-based sports marketing, music and talent agency Wasserman has strengthened its presence in the European sports market by acquiring Madrid-based BSE Media Group

The National Football League's San Francisco 49ers finalized a schedule of events for when the team takes on the Arizona Cardinals on November 21 in Mexico City, a key part of the league's international…

Fans looking to attend Major League Soccer's upcoming MLS Cup on November 5 will not have a place to park at Banc of California Stadium, the home of Cup finalist Los Angeles Football Club

UK pay-television broadcaster Sky has renewed its content deal with Snap, parent company of social media platform Snapchat

US fan engagement platform Tally Technology has appointed Juli Ferré Nadal, former head of global partnerships at Spanish LaLiga club FC Barcelona, to help drive growth in Europe and beyond.

Having established solid foundations for international growth through the establishment of its Global Network over five years ago, LaLiga’s expansion into new markets is gaining momentum, as international director Octavi Anoro explains.

Capital Sports Media chief executive Tim Mangnall offers his perspective on the key lessons learned during a rollercoaster first three-quarters of 2022, and how sports clubs and rights-holders can maximise the engagement opportunities presented by digital assets.

MLB club bucks industry trend of extreme competitive balance with sustained run of success on and off the field

Billionaire takes private one of the sports industry's key fan engagement tools

LaLiga, the organising body of the top two divisions of Spanish club football, has strengthened its association with Twitch by inviting popular streamers on the platform to provide commentary of matches…

For the first time, the New York City Marathon will be livestreaming the entirety of the professional men’s and women’s wheelchair and open division races on the official 2022 TCS New York City Marathon App…

The National Basketball Association announced that all Boulogne-Levallois Metropolitans 92 games, which feature French star and top 2023 NBA Draft prospect Victor Wembanyama will be streamed for free on…

Property looks to amplify its fan engagement efforts

Major League Soccer is considering an expansion of its MLS Cup playoff format for 2023 and beyond, according to multiple reports, which could see as many as 30 postseason games being played

APAC editor Kevin McCullagh reviews the talking points at this year's Sports Matters industry conference in Singapore

The National Women's Soccer League has secured a partnership with international sports auction site MatchWornShirt, which will allow fans to purchase jerseys worn by players in the upcoming 2022 championship…