Fan Engagement

Football
Sponsorship & Marketing

The Argentinian Football Association (AFA) has announced that Socios
NFL
Media

The National Football League has partnered with Canadian gaming entertainment company Enthusiast Gaming Holdings to create NFL Tuesday Night Gaming, which will bring together NFL players and gaming content …
Football
Media

Uefa, football’s European governing body, has announced that over 365 million people watched this summer’s Women’s Euro 2022 tournament, setting a record for the national team competition. T
Football
Sponsorship & Marketing

Fantasy sports game Sorare has become a third-tier premium partner of Bundesliga club Borussia Dortmund in a long-term contract
Baseball
Business

The Savannah Bananas announced that they will no longer play in the Coastal Plain League, a collegiate amateur baseball league, instead transition to year-round “Banana Ball” beginning in 2023.
Motorcycling
Sponsorship & Marketing

NFT-focused digital wallet Gryfyn has agreed to title sponsor the San Marino Grand Prix in a two-year deal with MotoGP organisers Dorna Sports
Multiple Sports
Fan Engagement

Autograph, the digital collectibles and non-fungible token (NFT) startup co-founded by star National Football League quarterback Tom Brady, has unveiled the "Autograph Signature Experiences" premium product
Boxing
Events

Rematch described as ‘sporting time machine’ Latest event to reimagine Ali-Foreman fight as ‘immersive theatrical experience’ Fundi
NFL
Licensing & Merchandising

League, union expand their fan engagement efforts with prominent developer
Football
Industry Moves

Former Wimbledon marketer Alex Willis will start her new role as director of digital media and audience development at the Premier League next month with the goal of “helping to drive its future relevance”.
Football
Media

Social media platform Twitter has agreed a content deal in the Middle East and North Africa for the 2022 Fifa World Cup with the national team football tournament’s rights-holder in the region, pay-television b…
Golf
Fan Engagement

The PGA Tour has entered into a multiyear partnership with Utah-based data and analytics research firm Qualtrics in a deal designed to elevate the fan and player experience at tournaments
Basketball
Licensing & Merchandising

The National Basketball Association is continuing its international expansion efforts by opening NBA Park in Brazil this November, which will represent the league's largest fan destination in the world
Football
Industry Moves

Football media platform OneFootball has appointed long-serving Electronic Arts executive Jean–Charles Gaudechon to head up its new OneFootball Labs venture.
Table Tennis
Licensing & Merchandising

World Table Tennis (WTT), the commercial and events arm of the International Table Tennis Federation (ITTF), has appointed metaverse technology company NFT Tech to develop and execute its Web3 strategy
Multiple Sports
Media

The Italian division of OTT sports subscription broadcaster DAZN has signed commercial deals with electronics company Samsung and technology giant Google
Football
Media

Italian Serie A football club Inter Milan has launched a dedicated channel on subscription-free streaming platform Recast
Rugby League
Data

Sports betting and data services company Stats Perform has been appointed the Official Data Partner for the re-arranged Rugby League World Cup (RLWC 2021)