Fan Engagement

Baseball
Events

Major League Baseball (MLB) has re-appointed CSM Sport & Entertainment to support the delivery of regular season games in London in 2023, 2024 and 2026
Football
Events

Bayern Munich commercial executive Andreas Jung has called on the German Football League (DFL) to stage the German Super Cup abroad in order to increase the league’s international presence and commercial a…
Football
Sponsorship & Marketing

Manchester United has announced a multi-year, global sponsorship deal with 5G technology provider Qualcomm Technologies that will see the company advise the club on ways to improve the connectivity at…
Rugby Union
Licensing & Merchandising

Blockchain provider Socios.com has signed new team deals in rugby union with French Top 14 league club Stade Français and South African side The Sharks.
Football
Sponsorship & Marketing

Sports retailer JD Sports has announced deals with two English Premier League clubs ahead of the 2022-23 season, renewing a long-standing relationship with Crystal Palace and agreeing a one-year shirt…
Basketball
Fan Engagement

The Women's National Basketball Association has partnered with sports betting and gaming startup company Gaming Society to create the free-to-play "Bet On Women" prediction game, which is designed to bolster…
Cricket
Events

First and second season ticket data suggests event has attracted new audiences Sponsorship agency CSM told to reject finance, alcohol and betting brands
Football
Licensing & Merchandising

The English Football Association (FA) and Portuguese Professional Football League (LPFP) have become the latest rights-holders to issue requests for proposals for the licensing rights to non-fungible tokens…
Multiple Sports
Fan Engagement

The Mediapro agency has agreed a global content sharing deal with social media platform Snapchat
Football
Technology

Supporter's item measures wide range of physiological responses
Football
Licensing & Merchandising

Football Australia has announced a licensing agreement with book publisher Penguin Random House
Football
Licensing & Merchandising

Lega Serie A has become the latest sports league to sign an agreement with non-fungible token (NFT) fantasy sports platform Sorare
Cricket
Sponsorship & Marketing

Yorkshire County Cricket Club has entered into a partnership with metaverse platform and NFT marketplace Virtua
Cricket
Licensing & Merchandising

New Zealand Cricket (NZC) is to release a range of non-fungible tokens (NFTs) and a “next-generation mobile game” after striking a five-year licensing agreement with Indian online gaming unicorn Dream Spo…
Football
Fan Engagement

Paris St-Germain has created a 'lifestyle brand' in Japan that goes beyond football, into fashion and culture
Baseball
Licensing & Merchandising

The World Baseball Softball Confederation (WBSC) has appointed Japanese entertainment conglomerate Konami to create a new baseball video game and develop an international baseball esports competition
Football
Licensing & Merchandising

Football-focused streaming and media platform OneFootball has signed a global agreement with Lega Serie A to launch officially licensed digital collectibles for fans, while it has also struck separate…
Multi-sport
Media

Cameron Scott, senior account executive, CSM, examines whether all-female motorsport, the W Series, was right to strike a three-year media rights deal with UK pay-TV broadcaster Sky