Fan Engagement

Football
Fan Engagement

Leading fan groups have described the proposed expansion of the Uefa Champions League as “irresponsible and out of touch” and called on Uefa’s executive committee to block plans to increase the number of ma…
Motorsport
Sponsorship & Marketing

The inaugural Formula 1 Miami Grand Prix  set for May 6-8 at Hard Rock Stadium will be accompanied by a three-day fan experience in Miami Beach, Florida, in the heart of greater Miami.
NFL
Fan Engagement

The National Football League's Los Angeles Rams have unveiled a year-round virtual venue to provide new opportunities for fans, corporate partners and other stakeholders to engage with the team
Multiple Sports
Fan Engagement

London-based sports marketing agency WePlay has released a six-point ‘Growth Manifesto’ as part of a major rebrand and repositioning.
Horse Racing
Fan Engagement

Victoria Racing Club has announced a new ticketing agreement with Ticketmaster Australia
Volleyball
Events

The European Volleyball Confederation (CEV) has announced that it has entered into a strategic partnership with German ticketing and live entertainment company CTS Eventim
Basketball
Media

National Basketball Association commissioner Adam Silver told the SportNXT industry conference in Melbourne yesterday that sports leagues and athletes must accept their status as role models when it comes…
Multiple Sports
Fan Engagement

Speaking at SportNXT, the new thought leadership summit in Melbourne, leading executives at a panel discussion on 'Marketing & Fan Engagement in the Digital Age' urged sports federations to add more content…
Football
Licensing & Merchandising

Premier League club Liverpool FC has partnered with financial technology firm Cardless to create its first branded credit card for United States supporters.
Football
Fan Engagement

In this recording of the third and final webinar in our popular NFT series, we look at some of the more technical aspects of launching an NFT collection. The panel included Jorge Urrutia del Pozo from Dapper Labs, Flavio Restelli from Blockchain Partner by KPMG and Capital Block's Tim Mangnall.
Golf
Fan Engagement

Sports data and betting services company Genius Sports has teamed up with golf’s European Tour group to launch a new official fantasy game for the DP World Tour.
Motorsport
Fan Engagement

Formula One and Twitter have announced an extension and expansion of their partnership, which will see F1 content amplified across the social media platform
Motorsport
Fan Engagement

Formula One chief executive Stefano Domenicali has said today's drivers must also be great communicators, if the sport is to continue to grow and reach new audiences
Australian Rules Football
Fan Engagement

Australian Football League chief executive Gillon McLachlan unveiled plans to exploit the burgeoning NFT space, speaking at the SportNXT conference in Melbourne today
Baseball
Sponsorship & Marketing

League looks to refocus fan attention on the field after bruising offseason
Basketball
Licensing & Merchandising

The Big3 basketball league is reshaping its ownership structure to offer fans minority stakes in its 12 teams through the form of non-fungible tokens (NFTs)
Football
Fan Engagement

Australian Professional Leagues, the organisation that manages Australia’s top football leagues, has unveiled an agreement with technology company GoBubble Community aimed at protecting players from o…
Basketball
Media

The International Basketball Federation (Fiba) and sports marketing agency Two Circles have formed a long-term strategic venture for the development and commercialisation of Fiba’s new Courtside 1891 d…