Fan Engagement

Football
Licensing & Merchandising

Fantasy sports-based digital collectable company makes breakthrough in North American market while partnership offers MLS a new means to engage global soccer fanbase. Bob Williams reports.
Football
Fan Engagement

AS Monaco has claimed a first for a French Ligue 1 football club by agreeing a partnership with sports and entertainment NFT agency Capital Block
Football
Fan Engagement

India’s I-League has agreed a deal with Funatix Club, under which the fantasy football game developer’s Real Manager platform will become the Official Fantasy Football partner of the football league.
Motorsport
Fan Engagement

Lizzie Isherwood, senior account director, communications, at CSM Sport & Entertainment, explains Formula 1's increasing prominence in the US and the opportunity for tech-focused brands to enter the sport.
Football
Fan Engagement

Liverpool FC has announced that it is making its first move into the world of NFTs, launching a digital collectibles series known as the LFC Heroes Club
Football
Fan Engagement

SPORTFIVE turned to Stats Perform to engage fans via digital channels during December’s pandemic-affected AFF Suzuki Cup. In association with Stats Perform.
Football
Fan Engagement

Sports broadcaster DAZN Group has teamed up with the J.League, organising body of Japan’s club football competitions, to launch its first NFT collections.
Mixed Martial Arts
Fan Engagement

Mobile games platform Skillz has secured a multiyear partnership with the Ultimate Fighting Championship to create UFC-branded competitive mobile games
NFL
Fan Engagement

The National Football League has partnered with sports technology and gaming company StatusPRO to create a licensed virtual reality simulation game
NFL
Sponsorship & Marketing

A month after numerous cryptocurrency companies aired advertising during NBC's Super Bowl LVI broadcast, the National Football League has loosened restrictions for its teams to secure blockchain-related…
Multiple Sports
Fan Engagement

Real-time engagement and cloud technology company Monterosa has completed a £3.5m ($4.6m/€4.2m
Baseball
Fan Engagement

Artificial intelligence company Satisfi Labs has partnered with Minor League Baseball help drive ticket sales for all 120 affiliated MiLB teams
Rugby Union
Sponsorship & Marketing

Wellington-based rugby union franchise Hurricanes has announced a sponsorship agreement with Danish music streaming service Moodagent ahead of the second phase of the Super Rugby Pacific competition
Football
Governance

The Deutsche Fussball Liga has signed a Memorandum of Understanding with the Vietnam Football Federation and Vietnam Professional Football that envisages wide-ranging collaboration to support football…
Football
Data

Sports data and technology company Stats Perform has announced a two-year extension of its data tracking agreement with the Chinese Super League until the end of the 2023 season
Horse Racing
Fan Engagement

Australian horse racing broadcaster Racing.com has extended its agreement with cloud-based video production platform Grabyo as it looks to enhance its digital content
Esports
Fan Engagement

The International Modern Pentathlon Union (UIPM) has taken its first steps into the world of gaming with the launch of E-Laser Run, an app for Android and iOS platforms
Triathlon
Fan Engagement

Super League Triathlon has engaged sports video production and distribution agency Story10 to boost global exposure of its events this year