Fan Engagement

Rugby Union
Technology

Premiership Rugby, organising body of the top tier of English club rugby union, has announced that its Premiership Rugby Cup will become the first professional northern hemisphere competition to trial…
Football
Fan Engagement

Campeonato Brasileiro Série A club Flamengo has appointed the Sportfive agency to expand its global market presence, with a focus on the US in particular.
Football
Fan Engagement

The Football Association of Singapore has struck a “multi-year” deal with gaming developer Funatix Club to make its Real Manager fantasy football game the designated fantasy game of the Singapore Premier Lea…
Basketball
Fan Engagement

Sports data company Genius Sports has signed a wide-ranging agreement with the Mid-American Conference (MAC), while its Second Spectrum division has teamed up with the NBA G League to deploy player and…
Football
Media

The Indian Super League, the top-tier Indian football league, has appointed cloud-based video production platform Tellyo to work on its social media content strategy
Multiple Sports
Fan Engagement

Former NFL, MLB, NBA, and NHL senior executive Andy Dolich explores how interactive technology is fundamentally altering the notions of fan engagement and sports themselves.
Multiple Sports
Fan Engagement

72 per cent of Australian men are tuning into television coverage of women’s sport, according to a survey shared by pay-television broadcaster Foxtel ahead of International Women’s Day tomorrow (Tuesday).
Mixed Martial Arts
Sponsorship & Marketing

The Ultimate Fighting Championship has introduced a new LED system around the outer circumference of its Octagon fighting cage that will display sponsor brands and messages to in-arena fans and television…
Motorsport
Sponsorship & Marketing

Australian motor racing series Supercars has announced a sponsorship agreement with fast-food chain Pizza Hut ahead of the beginning of the 2022 season this weekend
Basketball
Fan Engagement

The National Basketball Association's Utah Jazz has secured a wide-ranging partnership with CoinZoom, designating the fintech company as the team's official cryptocurrency platform and non-fungible token…
Electric Scooter Racing
Fan Engagement

The eSkootr Championship (eSC), the world’s first electric scooter racing series, has appointed digital content agency Little Dot Sport to “amplify” its social media content. L
Football
Events

Growth in value of football rights in US still only ‘near the beginning’ International Champions Cup will ‘no longer play Santa Claus’ with ‘disproportionate’ rights fees Events a
Basketball
Technology

The National Basketball Association and technology partner Canon during the recent All-Star Game in Cleveland, Ohio, tested a new volumetric video capture technology allowing for a wide array of replays, opening up many new opportunities for fan engagement, coaching, and analytics. US Editor Eric Fisher reports.
Football
Fan Engagement

Major League Soccer has taken its first step into the metaverse by securing a partnership, alongside the MLS Players Association, with GreenPark Sports, the Los Angeles, California-based publisher and…
Ice Hockey
Fan Engagement

The National Hockey League and NHL Players' Association have secured a partnership with short-form video platform TikTok in order to expand fan engagement with its global fanbase
Football
Fan Engagement

Ahead of Charlotte FC's inaugural MLS game, Shawn McIntosh tells SportBusiness how the club's collaborative relationship with its fans has enabled the organization to get off to a potentially record-setting start in the league.
Football
Fan Engagement

Social media influencer Noah Beck, who has a combined 45 million followers, has joined Major League Soccer in the new position of “social playmaker.” 
Football
Fan Engagement

German football club Bayern Munich is to establish an international office in Bangkok. The move is part of the Bundesliga side’s plans to extend its global reach.