Fan Engagement
World Rugby CEO Gilpin says private equity deals ‘a good thing’ for rugby
Outside investment enabling ‘mature dialogue’ about global calendar
Governing body unlikely to agree to a ‘whole-of-sport’ PE deal like FIVB
Women
Premier League, Barcelona and Ronaldo still dominate Chinese social media – Mailman report
FC Barcelona, the Premier League and Cristiano Ronaldo remain football's most powerful presences on Chinese social media platforms, according to the latest edition of the Red Card Report from digital agency…
F1’s dramatic 2021 season fuels 4-per-cent rise in global audience
Formula One has reported a four-per-cent increase in its cumulative television audience for the 2021 season, figures propelled by the motor-racing championship’s thrilling title battle between Max Verstappen a…
Leeds United is latest to partner with Rival for esports community
EPL clubs looks to extend its brand further within gaming
NFL’s games in Germany form key part of long-term fan development effort
The National Football League will play a regular season game this fall in Munich, its first-ever such contest in Germany, part of a four-year set of games planned in the country, and representing a critical element of the league's international development efforts. US Editor Eric Fisher reports.
LaLiga expands TwentyNine’s restaurant concept to Madrid
LaLiga, the governing body for the top two divisions of Spanish club football, has teamed up with food services company Aramark to open its first LaLiga TwentyNine’s restaurant in Madrid.
Braves enter metaverse with Digital Truist Park
The Atlanta Braves have become the first Major League Baseball team to establish a presence in the metaverse with the creation of Digital Truist Park, which is described as "a photo-realistic digital twin…
Genius secures Icelandic football data and betting streaming rights
The Icelandic Club Association (ÍTF) and the Icelandic Football Association (KSI) have ended a year-long search for a data provider by agreeing a long-term, multi-faceted deal with Genius Sports.
Webinar | How safeguarding and storytelling can help women’s sport to fulfil its promise
In this recording of a webinar that took place on February 10, our panel explore how sports organisations can provide safe and respectful platforms for female athletes to demonstrate their sporting talents, as well work with media partners to deliver suitable and optimised portrayals of women’s events.
Chris Hurst | Women’s sport more visible than ever, but it still needs to build repeat viewership
With 2022 promising one of the most exciting women’s sports calendars in history, Chris Hurst, trustee of the Women’s Sport Trust, examines where the growth opportunities are for the industry.
Women’s Super League sees surge in online search interest
The FA Women’s Super League saw a 116-per-cent increase in global online search interest in 2021, according to a new report by digital and social media agency Redtorch.
Nationals embrace crypto with wide-ranging Terra partnership
Five-year agreement to include entitlement of premier Nationals Park club space
Capital Block helps clubs find the new revenue and engagement opportunities in NFTs
Presented in association with Capital Block.
FEI extends long-running social media tie-up with Redtorch
The International Equestrian Federation (FEI) has renewed its social media and editorial agreement with the Redtorch agency for a further three years
Legia Warsaw signs ‘watershed’ deal with NFT agency Capital Block
Polish Ekstraklasa club Legia Warsaw has claimed a first for a European football team through an agreement with dedicated NFT sports and entertainment agency Capital Block
Two Circles to meld data with content in LiveWire Sport acquisition
Sports data marketing agency Two Circles has acquired LiveWire Sport, the digital sports content company whose clients include the Premier League, the All England Lawn Tennis and Croquet Club, World Rugby…
Webinar replay | The key things sports clubs need to consider in an NFT launch
In this recording of the second webinar in our NFT series, we explain what sports rights-holders need to consider when launching NFTs and how their approach should differ from other sectors
Sports social app Sportening launches with mission to ‘connect fans’
Sportening, a new social app built for sports fans, has officially launched out of beta today (Tuesday) after raising £5.3m (€6.3m/$7.2m