Fan Engagement
DAZN Japan and Mixi to launch NFT marketplace
DAZN, the OTT subscription broadcaster, has announced a joint venture with Japanese social media network Mixi to create a sports-themed non-fungible token (NFT) marketplace
IOC launches NFT-based game for Beijing 2022
An official mobile game based on the Beijing 2022 Winter Olympics has been released, featuring a marketplace where users can trade Olympic 'pins' in the form of non-fungible tokens
Thai FA announces tie-up with fantasy football game developer Funatix
The Football Association of Thailand has struck a deal with gaming developer Funatix Club to make its Real Manager fantasy football platform the official fantasy game of Thai League1
Costacos Collection extends NFT effort with new QB release
Latest drop to feature Aikman, Marino, McMahon, and Moon
Twitter leverages SoFi Stadium LED roof for Super Bowl LVI marketing activation
Social media platform Twitter is looking to make a marketing splash at Super Bowl LVI by displaying fans' tweets on the LED roof of SoFi Stadium in Inglewood, California
New platform to launch Singapore athlete NFTs
A new non-fungible token (NFT) platform is to launch a range of collectables based on Singaporean athletes
NFL expanding its ticket NFT program to Super Bowl LVI
League advances upon digital collectible program introduced in regular season
PSA to relaunch SquashTV following PT SportSuite tie-up
The Professional Squash Association will relaunch its online streaming service SquashTV as part of a “multi-year” agreement with London-based digital media firm PT SportSuite.
FloSports enters NFT landscape with Tezos partnership
United States-based streaming service FloSports has entered the non-fungible token (NFT) landscape with a wide-ranging partnership with blockchain company Tezos though 2024
Fashion house Prada partners with more Chinese athletes
Italian fashion house Prada has partnered with four Chinese athletes for its latest campaign in China
NFL, Meta to outfit digital avatars with licensed merchandise
League, social media platform experiment with digital clothing in the metaverse
NHL revives Fan Skills at Home challenge
The National Hockey League is looking once again to engage its supporters by reviving the NHL Fan Skills at Home challenge on Instagram and TikTok
Weibo issues Beijing 2022 copyright warning
Chinese social media platform Weibo has warned its users not to post content from the upcoming Beijing 2022 Winter Olympics that belongs to broadcast rights-holders
Sports should place ‘small bets’ in the metaverse now, says Seven League
Sports right-holders should immerse themselves in definitions of the metaverse and get involved in the emerging sector now or risk losing first-mover advantage, according to one of the authors of a new…
BCW unveils 2021 social media rankings, showing strong growth across IFs
BCW Sports, the sports practice of global communications agency Burson Cohn & Wolfe, has released the 2021 edition of its annual International Sports Federation Social Media Ranking
TikTok named Women’s Six Nations’ first title sponsor as part of wider deal
Six Nations Rugby has signed short-form social media video platform TikTok as the title sponsor of the Women’s Six Nations in a deal announced this morning that also includes rights to the men’s Six Nat…
PCB strikes broadcast deal with Foxtel, TikTok sponsorship
Australian pay-television broadcaster Foxtel has secured a deal with the Pakistan Cricket Board for rights to the Pakistan Super League and home matches of the Pakistan national team, until April 2023
Carioca state league streamed on Ronaldo and Gaules Twitch channels
The Campeonato Carioca has secured further exposure ahead of the start of its 2022 edition tomorrow (Wednesday), with matches from the Brazilian state club football competition to be live streamed via…