Fan Engagement

Football
Fan Engagement

French pay-television broadcaster Canal Plus has agreed a content deal with social media platform Snapchat
Football
Media

Over 400,000 German viewers of the first Der Klassiker of the 2021-22 season chose to watch the game using non-traditional feeds, innovations created thanks to the Bundesliga's 'glass-to-glass' strategy. Adam Nelson speaks to DFL stakeholders about how new broadcasting initiatives are helping to boost the league's engagement and revenues.
Multiple Sports
Fan Engagement

Sorare, the football-focused non-fungible token trading platform, has brought in tennis superstar Serena Williams as an advisor to its board of directors
Football
Fan Engagement

Belgian Pro League football team Club Brugge has become the latest sports organisation to move into the NFT marketplace by agreeing a deal with US platform Simba Chain
Multiple Sports
Finance & Law

Hong Kong software developer Animoca Brands has raised $358m (€315.6m) in new funding at a valuation of more than $5bn, the company has announced.
Multiple Sports
Sponsorship & Marketing

Home to superfans and voracious consumers of sports content, Vietnam has great potential for the sports industry. But it’s got to be approached with tact, says Ian Paynton, co-founder of Hanoi-based content agency We Create Content.
Football
Fan Engagement

LaLiga, organising body of the top two divisions of Spanish club football, has hailed the development of its LaLiga Global Network venture, as it marks its fifth anniversary
Esports
Industry Moves

The International Olympic Committee has concluded its search for a head of its gaming initiatives, appointing former ASO executive Vincent Pereira as its first head of virtual sport
NFL
Fan Engagement

The Los Angeles Rams have developed a series of Super Bowl LVI marketing programs in Mexico, providing a glimpse into how National Football League teams will activate in their International Home Marketing…
Football
Fan Engagement

The German Football League (DFL), the organiser of the top-tier Bundesliga, has added India-based sports content platform Sportskeeda to its global network of content partners
Drone Racing
Technology

The Drone Racing League has experienced a run of new business activity and audience development by leaning squarely into emerging trends such as legal sports wagering, 5G and blockchain technology, cryptocurrency, the metaverse, and STEM education. US Editor Eric Fisher reports.
Football
Media

Digital sports media company Playmaker has announced the acquisition of Mexico-based video sports platform Cracks
Football
Media

International sports broadcaster Eleven Sports has acquired streaming rights in Brazil to football’s Campeonato Carioca state championship, while video-sharing platform TikTok has struck a new deal for c…
Handball
Sponsorship & Marketing

Social media platform TikTok will look to drive fan engagement through another major continental sports event this week as a sponsor of the men’s EHF Euro 2022 taking place in Hungary and Slovakia.
Tennis
Licensing & Merchandising

The Australian Open has 'entered the metaverse', announcing that it will create 6,776 non-fungible token (NFT) tennis balls and a virtual precinct on open-source 3D platform Decentraland
Basketball
Sponsorship & Marketing

The Chinese University Basketball Association has added two more sponsors for this year’s CUBA season, which began in Chengdu last weekend.
Cricket
Technology

The International Cricket Council has unveiled its promised first foray into the world of non-fungible tokens, announcing digital collectibles series Crictos
Basketball
Sponsorship & Marketing

The Chinese University Basketball Association has added Chinese video-sharing platform Bilibili as 'official content creation partner' ahead of its 2022 season