Fan Engagement

Technology

LaLiga’s renowned digital strategy is evolving thanks to the support of technology providers like WSC Sports, which is providing highlights in a vertical, portrait format following the relaunch of the league’s official mobile app.
Cycling
Technology

This weekend's International Cycling Union (UCI) Track Champions League in London is to enter the metaverse in a bid to engage with fans worldwide, Warner Bros
Rugby Union
Fan Engagement

Lucy Basden-Smith, managing partner at Havas Play UK, explores what women's rugby union needs to take a much-needed step forward.
Football
Fan Engagement

Spanish LaLiga club FC Barcelona has announced its intention to work with amusement park operator PortAventura World to develop plans for a club-based theme park at its Espai Barça development.
US College Sport
Events

The National Collegiate Athletic Association (NCAA) has renewed its hospitality and ticket partnership with Endeavor-owned On Location in a multi-year deal
Rugby Union
Sponsorship & Marketing

Major League Rugby (MLR) has hired premium experiences company Legends with a brief to drive commercial revenue and accelerate growth for the North American professional rugby competition
Rugby Union
Fan Engagement

IMG has successfully pitched for a digital content and analysis role with Premiership Women’s Rugby (PWR), England’s rebranded domestic rugby union clubs competition.
Baseball
Attendance

Rule changes at Major League Baseball designed to quicken the pace of play and entice fans back to ballparks has had the desired effect, with 70
Multiple Sports
Media

UK-based streaming platform Recast is to enter administration after funding commitments from a major investor were not forthcoming
Sailing
Media

SailGP, the annual sailing series, is to stream its first event live on TikTok this weekend, as it continues to push the boundaries on production and bringing its content to new audiences
Multiple Sports
Fan Engagement

Takes, an innovative, all-encompassing sports experience app, today announced its official launch out of beta on the heels of a $1.4m (€1.3m) pre-seed raise. 
Rugby Union
Media

World Rugby has moved to plug gaps in the sport's global reach through the launch of free streaming platform RugbyPass TV in time for next month's Rugby World Cup
Football
Sponsorship & Marketing

LaLiga North America has signed a three-year extension with telco Verizon in a United States exclusive deal
Football
Media

LaLiga is stepping up its efforts in the United States as it enters its third season with broadcaster ESPN by adding more content and events in English and Spanish. ESPN entered into a $1.4bn (€1.3
Football
Media

Bundesliga International has announced Minute Media as the German football league's official content partner in North America
Football
Media

Fifa has agreed its first official collaboration with social media platform TikTok through a deal focused on the upcoming 2023 Women’s World Cup in Australia and New Zealand.
Baseball
Events

Major League Baseball has announced the MLB World Tour will visit four countries in 2024, including a first-ever series in South Korea between the Los Angeles Dodgers and San Diego Padres
Tennis
Sponsorship & Marketing

Gaming company FanDuel has signed a multi-year extension to its agreement with the Women’s Tennis Association (WTA).