Fan Engagement

US College Sport
Fan Engagement

Social media platform Twitter and ESPN are activating around the College Football Playoff championship game with the debut of Twitter Tribune, a newspaper lookalike featuring fan tweets that will be distributed …
Football
Licensing & Merchandising

LaLiga, the organising body of the top two divisions of Spanish club football, has announced an agreement with Amazon that allows fans from outside Spain to purchase merchandise and products from clubs…
Rugby Union
Business

When Y11 Sports & Media, the new owners of Ospreys Rugby, appointed City Football Group and former Manchester City executive Nick Garcia to be the club’s chief executive this March, it served notice of the scale of its ambitions for the side. SportBusiness speaks to Garcia about how he plans to turn the Welsh rugby union team into a globally-recognised brand.
Swimming
Governance

Husain Al-Musallam, president of the International Swimming Federation (Fina), has said that the federation is not promoting the sport as effectively as it should
Football
Licensing & Merchandising

The Advertising Standards Agency, the UK’s regulator for the sector, has ruled that two advertisements posted by Arsenal for its crypto-based fan tokens have breached regulations and said that the ads “…
Rugby Union
Stadia

Flicket will be the official ticketing partner of Moana Pasifika for the Super Rugby Pacific franchise’s inaugural season.
NFL
Sponsorship & Marketing

Carolina Panthers president Tom Glick tells SportBusiness how the NFL franchise plans to grow its fanbase and commercial operations in Germany following the award of international business rights in the country.
Multiple Sports
Industry Moves

Seven League, the digital sports consultancy that now sits within IMG’s Media & Events division, has appointed Pinterest executive Bindi Ghai as vice-president, digital commercial, as the company continues t…
Multiple Sports
Fan Engagement

In a replay of a December 9 webinar, we explore the impacts of the metaverse, an immersive virtual world that represents the next major phase of internet technology and has profound implications for the sports industry. 
Sailing
Data

SailGP has launched a new second-screen platform which will provide fans with data from the hydrofoiling F50 catamarans that feature in the global racing league
NFL
Fan Engagement

Union continues to exploit new opportunities in emerging sector
Rugby Union
Licensing & Merchandising

World Rugby has become the latest major sports body to announce its intention to tap into the digital collectibles marketplace by launching a Request for Information process
Multiple Sports
Industry Moves

Premium experiences company Legends has appointed former Inter Milan executive Michael Gandler in the newly-created role of chief revenue officer for its global division, Legends International, and former…
Football
Fan Engagement

Italian football club AC Milan has launched an official channel on Chinese social video platform Kuaishou as part of plans to reinforce its presence in the country
Equestrian
Sponsorship & Marketing

The International Equestrian Federation (FEI) has extended its Official Nutrition Partner agreement with equine nutrition brand Cavalor for a further five years
Multiple Sports
Media

WAVE.tv, the California-based digital sports media company, has rebranded as Wave Sports + Entertainment to coincide with extensive growth plans in talent-driven original programming.
Football
Fan Engagement

Lega Serie A will follow in the footsteps of LaLiga and the Bundesliga by opening a regional office in New York City to expand the league's reach in North America
Multiple Sports
Fan Engagement

Today Stats Perform, the sports tech leader in data and AI technology, announced PressBox Graphics as the latest addition to the PressBox platform