Fan Engagement
NLL secures multiyear Grabyo extension
The National Lacrosse League has secured a multiyear extension with cloud video production platform Grabyo ahead of the 2021-22 season
Slipper secures £2.6m seed funding for new social gaming platform
Oli Slipper, the co-founder of sports digital media company Perform, has secured £2.6m (€3m/$3.4m) in seed funding for his new social gaming platform, PickGuru.
Webinar replay | Understanding NFTs and the value proposition for sport
In this recording of a webinar which ran on November 24, SportBusiness speaks to the experts to understand how sports organisations can structure their NFT offerings to deliver the maximum commercial returns, while also ensuring they don’t alienate their fans.
EXCLUSIVE: A-Leagues upgrades data-driven content capability with Stats Perform
Sports data firm Stats Perform and A-Leagues have agreed a three-year deal, beginning with the 2021-22 season, to create new, data-driven content for the leagues’ media channels.
MLB expands its relationship with Adobe
League deepens its tie with US software giant
Nascar racing at full speed to establish significant presence in the metaverse
Nascar managing director of gaming and esports Nick Rend tells SportBusiness why the stock car series is placing as much of a priority on establishing an all-encompassing digital presence as one in the physical world. Bob Williams reports.
Russian Premier League strategic plan detailed as Khachaturyants elected president
Ashot Khachaturyants has secured the presidency of the Russian Premier League on a permanent basis, and has presented a strategic development plan that aims to establish the property as a competitive league…
Formula E launches behind-the-scenes documentary on YouTube, Facebook
The Formula E electric car-racing series has launched Formula E: Unplugged, a new short-form episodic documentary series on YouTube and Facebook
What does the metaverse mean for sport?
In association with Agora.
URC leverages Roc Nation relationship to agree Equity Distribution music deal
The United Rugby Championship, the rebranded tournament previously known as Pro14, has announced a new collaboration with Roc-Nation-owned music platform Equity Distribution (EQ) that will give it access…
DraftKings, Bruins seal multiyear DFS partnership
Prominent United States-based gaming company DraftKings has unveiled a multiyear partnership with the National Hockey League's Boston Bruins, becoming the exclusive official daily fantasy partnership of…
NFL creates ticketing-focused NFT offering
Virtual commemorative tickets to be provided for select games this season
What are the use cases for NFTs in sport?
Sports properties and stars are exploring NFTs. But the industry is just scratching the surface when it comes to exploring the possibilities presented by the concept.
Indian Super League launches first digital collectibles with Terra Virtua
The Indian Super League, the top tier of club football in India, has launched its exclusive series of digital collectibles as part of its deal with Terra Virtua Limited
Eurovision Sport taps Blackbird for cloud-native video production
Eurovision Sport, the sports arm of the European Broadcasting Union consortium, has agreed a multi-year deal with cloud video editing platform Blackbird to support workflow efficiencies for its members
Syracuse University signs decade-long pact with Legends
Power Five school looks to unify many athletic department elements into single program
Drone Racing League partners with Skillz for new mobile game
Title represents further push to simulate drone racing for fans
Australian Professional Leagues launches football content platform KeepUp
Australian football's Australian Professional Leagues has launched a new website and mobile app-based football content platform, KeepUp