Fan Engagement

Basketball
Fan Engagement

The NBA is opening the first of six 'DreamCourts Preview Centres' in China in May next year, in Suzhou. The centres will feature restaurants, shops and interactive games
Multi-sport
Sponsorship & Marketing

Digital sports media company Team Whistle has been appointed to handle sponsorship packaging, sales and social support for next year’s edition of the World Games multi-sport event in Birmingham, Alabama.
Cycling
Technology

Bkool, the virtual cycling platform and producer of smart training technologies, has reached a four-year commercial agreement with the UCI Track Champions League
Football
Fan Engagement

Spanish LaLiga club FC Barcelona has reached an agreement with Ownix, a premium marketplace for NFTs, to launch its own digital collectibles based on photos and videos featuring iconic moments from its…
Chess
Fan Engagement

The International Chess Federation (FIDE) has agreed a deal with TON Labs to launch the sport’s first global NFT marketplace.
NFL
Fan Engagement

The National Football League is continuing to embrace the new gambling landscape in North America by securing an exclusive multiyear licensing agreement with gambling machine manufacturer Aristocrat Gaming…
Rugby Union
Fan Engagement

USA Rugby has secured a wide-ranging partnership with the Sportfive agency amid the organization's bid to stage the 2027 or 2031 men's Rugby World Cup as well as the 2029 women's event
Basketball
Fan Engagement

The National Basketball Association's Philadelphia 76ers have unveiled the team's inaugural Legacy NFT (non-fungible token) Collection in partnership with official jersey patch partner Crypto.com.
Cricket
Licensing & Merchandising

The International Cricket Council has appointed US-based company Faze Technologies to create exclusive digital collectibles of the greatest moments from its events
Football
Media

French telecoms operator Free has been holding talks with France’s Professional Football League (LFP) about adding the ability to show social media clips of goals to its existing contract, it is claimed.
Mixed Martial Arts
Fan Engagement

Cryptocurrency platform Crypto.com and the Ultimate Fighting Championship have expanded their long-term partnership to include an exclusive line of UFC non-fungible tokens (NFTs). Crypto
Baseball
Fan Engagement

Will Exline, Twitter's senior sports partner manager, tells SportBusiness how the success of the #PostcardsFromHomePlate initiative highlights the truly global reach of baseball.
Basketball
Media

Euroleague Basketball has agreed a deal with social media platform Facebook to offer fans in the US live coverage of its top-tier club competition
Motorsport
Fan Engagement

Formula 1 has announced a multi-year extension to its deal with specialist hospitality provider QuintEvents to continue to deliver its F1 Experiences travel, ticket and hospitality package programme
Football
Fan Engagement

NFTs are sprouting up in the sporting world on an increasingly frequent basis. But there remains a significant knowledge gap in the industry about their purpose and potential value.
Wrestling
Fan Engagement

World Wrestling Entertainment is expanding its presence in the digital collective space by securing a multiyear partnership with Blockchain Creative Labs to create a non-fungible token (NFT) marketplace …
Ice Hockey
Fan Engagement

The National Hockey League and NHL Players’ Association have secured a multiyear extension of their long-standing trading card agreement with The Upper Deck Co.,
Basketball
Media

Group-viewing component is part of broader digital push for New York-based RSN