Fan Engagement

Football
Fan Engagement

Lega Serie A, organising body of the top division of Italian club football, has stepped up its commitment to fans in Indonesia by launching an official account on Helo, a platform owned by Chinese internet…
Motorsport
Fan Engagement

Research indicates property's demographics growing younger and more diverse
Baseball
Fan Engagement

Startup digital collectible company Candy Digital is looking to maintain momentum in the non-fungible token (NFT) industry by unveiling a beta platform where fans and consumers can directly purchase the …
Football
Media

Charlotte FC president Nick Kelly speaks to SportBusiness about the strategy behind 'Welcome To The Team' and the measures being taken to maintain the integrity of the MLS roster-building process.
Fan Engagement

How will sports entities make the most of the opportunity presented with the rapid emergence of social audio platforms? Senior executives from the National Basketball Association, Seven League, and Twitter join us to discuss.
Basketball
Fan Engagement

Canadian blockchain company continues active run of sports-related deals
Football
Media

Brazilian broadcaster TNT Sports and social media platform TikTok have revealed plans to launch a double-screen experience with Uefa Champions League content in Brazil and Mexico
Ice Hockey
Host Broadcast & Production

ESPN has unveiled a series of initiatives to bolster its National Hockey League coverage, including on-ice camera operators, players microphoned during their warm-ups, locker room cameras, and puck and…
NFL
Fan Engagement

The National Football League and NFL Players Association have partnered with Nifty Games, the California-based developer and publisher of mobile sports video games, to create the NFL Clash mobile game.
American Football
Fan Engagement

Brett Gosper, the former chief executive of World Rugby, speaks to SportBusiness about his new role as the NFL’s head of Europe and the UK ahead of this weekend’s NFL London Games at the Tottenham Hotspur Stadium.
Football
Fan Engagement

Data-driven sports marketing agency Two Circles has been appointed by the Eredivisie to help Dutch football’s top division to develop its direct-to-consumer relationships.
American Football
Licensing & Merchandising

The National Football League and National Football League Players Association have made a major move into the non-fungible token (NFT) ecosystem by securing a partnership with Dapper Labs, the Canadian-based…
Basketball
Fan Engagement

The NBA's China arm has agreed a deal with global fitness content company Les Mills to produce basketball-based gym classes
American Football
Fan Engagement

NFL team demonstrates its forward-thinking, internationally-minded outlook with the introduction of its Member Inclusive Menu and establishment of a global supporters club. Bob Williams reports.
Multiple Sports
Finance & Law

Canadian blockchain company more than triples its prior valuation
Golf
Licensing & Merchandising

Golf’s European Tour has agreed deals with Legends to manage its omnichannel retail programme and Kore Software to optimise its approach to sponsorship and activation management.
Football
Fan Engagement

The Indian Super League, the top tier of club football in the country, has claimed a first by agreeing a deal with Terra Virtua Limited to launch exclusive non-fungible tokens as digital collectibles ahead…
Football
Fan Engagement

Major League Soccer expansion team St. Louis City SC has unveiled a team app, which contains behind-the-scenes content and insider access to engage fans ahead of the club's inaugural season in 2023