Fan Engagement

Cycling
Data

Discovery Sports Events, the global promotion and event arm of the Discovery media group, has agreed a deal with Amazon Web Services for the company to become its Official Cloud, Artificial Intelligence,…
American Football
Fan Engagement

ViacomCBS children's channel Nickelodeon is significantly expanding its National Football League coverage by broadcasting the half-hour weekly primetime highlights program NFL Slimetime from September…
Football
Licensing & Merchandising

English Premier League side Leeds United has become the first football club to avail itself of a new function on TikTok, enabling it to sell official merchandise and replica jerseys on the platform
Rugby Union
Sponsorship & Marketing

Social media platform Facebook has become the 'Official Social Media Services Supplier' of the 2023 Rugby World Cup to be hosted in France
Football
Fan Engagement

Turkish Süper Lig football club Galatasaray has said it will launch what it claims will be Turkey’s first NFT collection.
Handball
Media

The European Handball Federation has reported back on the first season of its exclusive media and sponsorship rights deal with the Infront agency and multi-platform subscription broadcaster DAZN by stating…
Golf
Fan Engagement

Digital inventory management company Horizm has entered the golf market by agreeing a deal with PGA Tour and European Tour player, Matt Fitzpatrick. The Englishman, currently ranked world No
Golf
Events

Golf’s European Tour has unveiled new research into the economic impact of its events on host venues, with analysis suggesting that local businesses stand to benefit from a boost of up to $7.5m (€6.3m).
Multiple Sports
Fan Engagement

Dominant social media network enters crowded market for casual games
Multiple Sports
Fan Engagement

DAZN, the subscription sports streaming broadcaster, has widened out its work with Snapchat to offer at least 70 programmes on the social media platform throughout the next year
American Football
Fan Engagement

The National Football League's San Francisco 49ers are looking to engage their fanbase both in the United States and worldwide by unveiling a premium Supporters Club
Baseball
Fan Engagement

Coastal Plain League team owner Jesse Cole tells SportBusiness how the Bananas' highly imaginative in-game experience has enabled the club to become a social media sensation and a template for MLB to follow.
Multiple Sports
Fan Engagement

Jonny Murch, chief executive of the Redtorch digital agency, says international federations and NOCs did well to gain large numbers of new followers during the recent Tokyo 2020 Olympics, but numbers are meaningless unless these audiences can be understood, retained and built upon.
Cricket
Fan Engagement

Cricket West Indies has turned to Horizm, the digital inventory management company, to value and create revenues from the cricket governing body’s website and social media channels.
American Football
Fan Engagement

The National Football League has extended its content and advertising partnership with message board platform Reddit, which began in 2019
Basketball
Fan Engagement

The National Basketball Association's NBA Experience indoor attraction at the Walt Disney World theme park complex in Orlando, Florida, will shut permanently after being forced to close its doors amid…
Multi-sport
Media

Media group Discovery has revealed that more than 372 million people watched its coverage of the Tokyo Olympics in Europe, which represents a more than 10-per-cent increase on the 2018 winter Games in…
Tennis
Fan Engagement

The Association of Tennis Professionals and Women's Tennis Association have partnered with Wildlife Studios' mobile tennis game Tennis Clash to launch a new co-branded tournament called Tennis United