Fan Engagement
Fan Engagement

The World 1 League, which is founded by nine Olympians and backed in part by Mark Cuban, owner of the National Basketball Association's Dallas Mavericks, has officially unveiled its Olympics-style competition …
American Football
Fan Engagement

The National Football League and social media platform Twitter have announced a multi-year partnership extension, which includes a commitment to produce 20 exclusive content features on live audio feature…
Multiple Sports
Media

The acquisition of China-based sports digital agency Mailman Group and its digital sports consultancy Seven League by Endeavor represents a “really important evolutionary leap forward” for IMG, according to …
Multiple Sports
Technology

Forthcoming digital releases include free components, physical collectibles
Football
Fan Engagement

Major League Soccer expansion team Charlotte FC is looking to add a chief fan officer to its front office, a new position for the club, whose primary responsibility will be to foster and maintain a direct r…
Ice Hockey
Fan Engagement

The National Hockey League has brought in popular social media content creator Josh Richards as a special adviser to the league as a "voice of the fans," with the goal of growing its youth audience.
Cricket
Sponsorship & Marketing

The ECB remains committed to bringing cricket to new audiences via its new competition, The Hundred. Ahead of its inaugural season, Matthew Williams speaks to the tournament's commercial director, Rob Calder and head of the women's Hundred, Beth Barrett-Wild.
Ice Hockey
Fan Engagement

The National Hockey League and interactive audio chat app Clubhouse have struck a content partnership ahead of the 2021 Stanley Cup Final, which kick off on June 28.
Golf
Data

KPMG, the American audit, tax and advisory firm, has expanded its partnership with the Ladies Professional Golf Association by becoming the organization's official data and analytics partner
Football
Media

OneFootball, the football-based media platform, is to use match highlights generated by WSC Sports in a deal agreed with the automated highlights provider
Ice Hockey
Fan Engagement

The National Hockey League has announced a partnership with online music marketplace Beatclub to feature its vast catalogue of exclusive music, beats, and songs throughout the duration of the 2020-21 se…
Football
Media

Video-sharing platform TikTok has agreed a deal to show matches and exclusive content from the Campeonato Brasileiro Série C, the third tier of club football in Brazil.
Football
Fan Engagement

Major League Soccer is partnering with Black Players for Change to mark Juneteenth, a national holiday commemorating emancipation from slavery in the United States, with a series of initiatives this weekend.
Motorsport
Sponsorship & Marketing

McLaren Racing, which operates teams in the Formula 1 and IndyCar motor-racing championships, will launch a non-fungible token (NFT) platform through a deal with blockchain network Tezos
Cricket
Fan Engagement

Technology company GameOn Entertainment has struck a partnership with Indian video streaming app MX Player that will create cricket prediction games for mobile phones.
Technology

Blockchain-backed digital collectibles, having taken global sports industry by storm, now look to show they are not just the latest technological flash-in-the-pan. US Editor Eric Fisher reports
Football
Fan Engagement

Digital inventory management company Horizm has agreed a deal with Everton to support the Premier League football club’s digital performance.
Esports
Fan Engagement

Gaming platform development company expands roster of team partners