Fan Engagement
Uefa to launch Euro 2020-themed tournament on Fortnite
Uefa has agreed a deal with Epic Games to create a Euro 2020-themed in-game tournament in the publisher’s popular Fortnite title.
“The pandemic will be part of our photographic content” | Uefa and Getty plan for Euro 2020
Ahead of Euro 2020, Paul Murphy, Uefa digital image expert, and Paul Gilham, Getty Images senior director, describe the relationship between the governing body and its official photographic agency, and how this year’s event will set new benchmarks in the speed of image delivery
Webinar replay | Designing and monetising the next generation of sports streaming services
In the latest webinar from SportBusiness, our panel of experts from the Ultimate Fighting Championship, International Hockey Federation, WePlay and Agora discuss the innovations, marketing techniques and pricing strategies that will encourage modern fans to pay for sports content
LA Clippers, Bally Sports unveil NBA playoff game “Kids Cast”
The National Basketball Association's Los Angeles Clippers will air a special kids-focused simulcast of their NBA playoff game against the Dallas Mavericks on June 2 on regional sports network Bally Sports …
MLB aligns with high-profile startup for NFT project
League looks to grow its profile in emerging digital collectibles market
Dorna Sports, Facebook Watch extend MotoGP content deal
Motorcycling’s MotoGP World Championship, through its commercial rights-holder Dorna Sports, has extended its agreement with Facebook for another year.
Extreme E steps up TikTok engagement for Senegal race
Electric off-road motorsport series Extreme E has gone live on short-form video-sharing platform TikTok for its Ocean X-Prix at Lac Rose in Dakar, Senegal, starting on May 29
Extreme E becomes latest rights-holder to embrace Twitch
Electric off-road motorsport series Extreme E has become the latest sports organisation to develop a presence on live streaming service Twitch
Fabacus backs ‘first-of-its-kind’ UFC fan rewards programme, brokered by IMG
The Ultimate Fighting Championship has set what is said to be a first for the sports industry by agreeing a deal with technology start-up Fabacus to launch a global consumer rewards programme for fans…
Aser Ventures buys strategic stake in Swedish digital agency Creed Media
Sports investment company Aser Ventures has acquired a strategic stake in Stockholm-based digital marketing agency Creed Media
NBA develops new ‘That’s Game’ global brand campaign
New marketing effort spotlights intensity of league's competition, cultural impact
FIH pens five-year GTG deal to develop mobile manager game
The International Hockey Federation (FIH) has agreed a five-year deal with mobile gaming company Gold Town Games (GTG) to develop a free-to-download hockey manager game for the sport
WSC Sports to produce automated Extreme E highlights
Extreme E, the new electric off-road series, has agreed a deal with Israel-based automated highlights company WSC Sports
Colombia stripped of hosting rights for Copa América
South America’s football governing body, Conmebol, has stripped Colombia of hosting rights for this summer’s Copa América amid social unrest in the country.
Webinar replay | Fan relationship management in Apac club football
How are football clubs in the Apac region connecting with fans, engaging fans with content, growing fanbases and commercialising those fanbases? Executives from Nagoya Grampus in Japan, FC Goa in India and Selangor FC in Malaysia join us to share their experiences
MLS develops two-pronged approach for NFT debut
Limited-edition release to be joined auction-style issues
Bellator strikes deal with Epik Prime to develop NFTs
MMA promotion becomes latest to venture into quickly growing space
EHF adds Twitch channel to digital portfolio
The European Handball Federation has further enhanced its digital output by launching an official channel on live streaming service Twitch