Fan Engagement
Everton FC demonstrates new global ambitions with Pulse Sports partnership in States
English Premier League club takes its most significant step yet in a new global growth strategy by partnering with Pulse Sports and Entertainment to expand its American reach. Bob Williams reports.
RFEF claims first with Bitci.com fan token deal
The Spanish Football Federation (RFEF) has claimed a first for a national football team by introducing fan tokens through an agreement with Turkish cryptocurrency exchange Bitci.com
EXCLUSIVE: Endeavor China set to acquire Mailman Group
The China arm of global sports and entertainment group Endeavor has agreed to acquire China-based sports digital agency Mailman Group, SportBusiness understands
Scudamore joins Monterosa board as non-executive director
Richard Scudamore, the former chief executive of the English Premier League, has taken a non-executive director position on the board of cloud technology and real-time engagement company Monterosa
Sampson Yimer | Serving fans and brands – what we can learn from the ESL backlash
In the aftermath of the European Super League controversy, Sampson Yimer, vice-president, sponsorship consulting at Momentum Worldwide, argues that listening to sports fans has never been more important
NBC strikes deal with Twitch for Olympics-related content
Digital content effort extends network effort to reach fans in new ways
Mexican Football Federation unveils marketing campaign exclusively for US fans
The Mexican Football Federation, known domestically as Federaciòn Mexicana de Futbol (FMF), has unveiled its first marketing campaign developed exclusively for fans of the Mexico men's national team i…
ESPN follows Marvel-themed NBA game with MLB, Star Wars crossover
ESPN and Star Wars, two sister divisions within the Walt Disney Co
Olive, Liga Stavok to sponsor NHL Stanley Cup Playoffs Bracket Challenge
US automobile insurance company Olive and Russian gaming operator Liga Stavok have been brought in as new sponsors of the National Hockey League's 2021 Stanley Cup Playoffs Bracket Challenge.
Premier League ‘launches channel’ on video-sharing platform Bilibili
The English Premier League has agreed a deal with Chinese video sharing platform Bilibili, coinciding with the launch of the league’s esports event in the country, according to SportsMoney.cn in China.
Avery Dennison widens Premier League shirt labelling remit with Hall of Fame initiative
Sportswear branding and labelling manufacturer Avery Dennison has extended its work with the English Premier League to include the inclusion of smart technology enabled name, number and sleeve badges on…
Velon claims first with FanHub-developed fantasy game
Velon, the team-owned marketing, media and technology company for professional road cycling, has announced the release of a new fantasy game in association with developer FanHub
ICC invites expressions of interest to develop digital collectibles platform
The International Cricket Council is inviting expressions of interest for qualified third-party companies to develop and launch a digital collectibles platform for global cricket fans
Q&A | The Malaysian Football League on its new app, Shoot!
The Malaysian Football League recently launched its own app, named Shoot!, to better engage fans and create new revenue opportunities
Infront’s merged digital operation unveils brand identity, leadership team
The Infront agency has unveiled the new ‘Infront X’ identity for the entity created as a merger of iX.co,
NHL sees Turner Sports rights deal as key fan development tool
Bleacher Report, House of Highlights form critical elements of new rights agreement
Bucks offering Covid-19 vaccine for fans who attend Nets game on May 2
The National Basketball Association's Milwaukee Bucks are partnering with the Milwaukee Health Department to enable fans who are 16 and older get their first dose of the Pfizer Covid-19 vaccine at Fiserv F…
NBA, Reddit secure content and ad sales partnership
The National Basketball Association and message board platform Reddit have struck a content and ad sales partnership, which includes a series of AMAs (Ask Me Anything) with NBA stars