Fan Engagement

The International Olympic Committee has this morning announced that it has partnered with five international sports federations, game publishers and DreamHack Sports Games to launch the first-ever, Olympic-licensed…

Artificial intelligence company Satisfi Labs has partnered with US stock car racing series Nascar and its racetracks to enable its Answer Engine platform engage with fans throughout the season

The National Hockey League's Tampa Bay Lightning are transforming a luxury suite at Amelie Arena into a unique Airbnb to allow a group of up to six fans to spend the night at the team's facility with the…

English Premier League club Everton has announced a multifaceted strategy to grow its brand, commercial potential, and fanbase in North America

Organisers of cycling’s Vuelta a España have announced it will be the first of the sport’s ‘grand tours’ to have an official account on Twitch, the Amazon-owned online streaming platform. La V

International sailing championship SailGP and US multinational computer technology company Oracle have expanded their data partnership to help improve team performances and the fan experience

The Professional Triathletes Organisation has appointed the Engage Digital Partners agency as its strategic digital advisor and services partner

OneFootball, the football-focused media platform, has signed its first editorial content deal with a professional league in a tie-up with France’s Professional Football League (LFP).

Specialist sports investment firm Capital Sports Media has signed deals with Turkish Süper Lig clubs Göztepe and Sivasspor to help develop new social media strategies as well as explore ways to monetise t…

Adam Nelson talks to Jurg Capol, marketing director of the International Ski Federation (FIS) about how the organisation has endured the Covid-19 pandemic thanks to digital innovations.

The International Tennis Federation (ITF) has agreed a deal with Wildlife Studios, the developer of mobile game Tennis Clash, to launch an esports event surrounding this year’s Billie Jean King Cup tournament.

Augusta National is looking to engage fans and expand the reach of The Masters by securing a partnership with Electronic Arts which enables the iconic golf tournament to be featured in a video game for …

LaLiga, the organising body of the top two divisions of Spanish club football, has claimed a first by announcing tomorrow’s (Wednesday’s) Basque derby between Real Sociedad and Athletic Bilbao will be …

Deal reflects fast-growing consumer interest in blockchain technology

Large group of high-profile investors reflect surging fan interest in NFTs

The International Volleyball Federation (FIVB) has been voted the best performing Olympic International Federation on social media in a study by the Redtorch digital agency