Fan Engagement

Ice Hockey
Technology

Digital sports content and technology company Genius Sports Group has rolled out its LiveStats platform for use among ice hockey leagues and federations
Rugby Union
Fan Engagement

Major League Rugby has partnered with digital media company PT SportSuite for a multi-platform agreement designed to transform the start-up league’s digital media properties.
Handball
Sponsorship & Marketing

Infront, the exclusive media and marketing partner of the European Handball Federation (EHF), has reported record levels of fan engagement for the Women’s EHF Euro 2020, hosted by Denmark in December.
Football
Fan Engagement

The Malaysian Football League is set to release its first domestic football app, which is to be named Shoot!
Events

There are still question marks over whether this year's planned trans-Tasman Super Rugby competition can go ahead. The tournament is scheduled to start in May
Motorsport
Media

US stock car racing series is looking to engage its fanbase, attract new supporters, and extend relationships with commercial partners via a scripted comedy series. Bob Williams reports.
Fan Engagement

Snap Inc, the parent company of popular social media platform Snapchat, has extended and expanded its Olympic Games content deal in selected European markets with the Discovery media group
Football
Media

The strategy adopted by OneFootball in acquiring live rights is firmly based on opportunities in markets where the football-based media platform has already established a strong customer base through its…
Esports
Fan Engagement

The world's third-most valuable esports organisation, Team Liquid, is looking to harness its global fanbase through the development of a new virtual stadium concept.
Basketball
Media

German telco Deutsche Telekom has renewed key basketball rights deals with the International Basketball Federation (Fiba), the German Basketball Federation (DBB) and Euroleague Ventures, the joint venture…
American Football
Stadia

Strategically spaced cutouts supplement actual fan attendance for game
Ice Hockey
Fan Engagement

Sports betting and data services company Sportradar has launched a new social media integrity education service for sports right-holders and their athletes
Basketball
Technology

Euroleague Basketball has appointed N3XT Sports, a Barcelona-based strategic consulting firm specialising in sports technology, innovation and investments, to support its digital activities
Events

The president of the Tokyo Olympic organising committee Yoshiro Mori apologised for sexist comments about women board members talking too much, but he is not thinking of resigning – CNA/Reuters A
Ice Hockey
Media

SAP, the Germany-based multinational enterprise software company, has extended its partnership with the National Hockey League to become the presenting sponsor of the NHL's European Game of the Week initiative
Football
Fan Engagement

The Sportfive agency has been mandated by LaLiga outfit Atlético de Madrid to increase its market presence internationally, most notably in China and North America.
Motorsport
Media

Nascent electric off-road racing series Extreme E has extended its reach further in China through a tie-up with Douyin, the ByteDance-owned video-sharing social networking platform
Football
Fan Engagement

English Premier League football club Chelsea has teamed up with digital inventory management company Horizm to identify new digital revenue streams