Fan Engagement

Football
Media

Online retail giant Amazon has announced that German and European champions Bayern Munich will become the latest football club to be the subject of a behind-the-scenes documentary aired on its Amazon Prime…
Baseball
Fan Engagement

SportBusiness looks at the sale of Korean KBO baseball league club SK Wyverns by telco SK Telecom to the retail group Shinsegae, and why this appears to be a departure from the usual protocol in the Korean world of company-owned professional sports teams.
Baseball
Governance

Team owner seeks to distance MLB team from Wall Street stock drama
Football
Fan Engagement

China-based sports digital consultancy and marketing platform Mailman has released its digital performance index ranking European clubs, leagues and players online in the country, and has ranked Barcelona…
American Football
Finance & Law

New indoor football league makes 3.5 per cent of each team available to fans
Events

Tokyo Olympics news: Test events for marathon and track and field competitions will take place in Japan in May; The WHO is providing risk management advice to the IOC regarding the Tokyo Olympics, and …
Football
Fan Engagement

English Premier League club Manchester City has announced a partnership with digital payments company Alipay to launch a digital ecommerce and experiences portal for fans in China
Technology

European soccer clubs dominate initial list of most innovative sports teams
Fan Engagement

Specialist digital agency Seven League has released its third annual Digital Trends in Sport report, predicting a rise in innovative viewing practices, a diversification in the ways broadcasts are offered,…
Ice Hockey
Fan Engagement

The National Hockey League has announced that it is putting a pause on its much-anticipated puck tracking technology just six days into the 2020-21 season due to performance concerns
Tennis
Fan Engagement

The ATP Tour is looking to recruit a director of social media as it continues to develop its social media channels and digital ecosystem
Fan Engagement

BCW Sports, the sports practice of global communications agency Burson Cohn & Wolfe (BCW), has released its annual study of international sports federations’ (IFs) social media performance, with the I…
Football
Marketing

Football’s world governing body has launched 'Fifa Sound', a fan engagement initiative combining music and football created in partnership with global music company Universal Music Group.
Fan Engagement

The National Basketball Association and National Hockey League have announced a series of league-wide efforts to honor the life and legacy of civil rights activist Dr.
American Football
Media

Youth-oriented TV production likely to be soon replicated
Bowling
Media

The International Bowling Federation, the recently rebranded global governing body for the sport of tenpin, ninepin and para bowling, has engaged US mobile communications platform Spark Compass to revamp…
American Football
Fan Engagement

Fan Controlled Football, set to debut next month, will feature a unique style of play and a more conservative business model. US Editor Eric Fisher asks if it can succeed where the second edition of XFL and the Alliance of American Football failed.
Football
Industry Moves

Premier League side Leeds United has recruited Grabyo’s Aaron Duckmanton as its head of global content and digital strategy.