Fan Engagement

Rugby Union
Fan Engagement

LiveWire Sport, the UK-based digital content agency, has been appointed in a two-year agreement with World Rugby to lead the international rugby union governing body’s social channel management and paid m…
American Football
Fan Engagement

Start-up American football league continues dealmaking in advance of debut
American Football
Fan Engagement

The National Football League's New Orleans Saints are looking to significantly enhance the fan experience at the Mercedes-Benz Superdome by adding field-level suites to the stadium as part of an extensive…
Football
Fan Engagement

Ukrainian Premier League football club Dynamo Kiev has agreed a deal with blockchain company Moonwalk through which it is claimed a first-of-its-kind sports ecosystem will be developed centred around the…
Basketball
Fan Engagement

George Aivazoglou, vice president, head of fan engagement and DTC for NBA Europe and Middle East, tells SportBusiness why the league created his role and how it has been affected by the pandemic.
Football
Media

Athletico Paranaense have become the first Brazilian football club to show a live Série A match on Twitch, as the club used the platform to broadcast its home fixture against Vasco Da Gama via pay per …
Basketball
Media

The LA Lakers was the most popular NBA team, and Stephen Curry the most popular NBA player, on Chinese social media in 2019-20, according to digital media specialist Mailman's annual NBA Red Card report
Rugby Union
Fan Engagement

SportBusiness takes a look at the All Blacks Experience, newly-opened facility in Auckland celebrating New Zealand rugby union's national teams the All Blacks and the Black Ferns.
Basketball
Fan Engagement

The National Basketball Association's Golden State Warriors have unveiled the Dub Hub initiative, an interactive opportunity for fans to appear live on virtual LED boards surrounding the court and in the…
Football
Licensing & Merchandising

Blockchain gaming company Animoca Brands has struck a licensing agreement with English Premier League side Manchester City
Football
Fan Engagement

Chelsea has become the first team outside of China to start an official account on the Chinese short-form video platform, Kuaishou
Football
Sponsorship & Marketing

French digital pop culture website Konbini has become the media partner of French Ligue 1 club Olympique Lyonnais until the end of the 2020-21 season
Basketball
Fan Engagement

The National Basketball Association has unveiled a series of digital and broadcast innovations for the 2020-21 season, which build off the success of many of the fan-engagement tools seen at the NBA's…
Ice Hockey
Fan Engagement

The American Hockey League and East Coast Hockey League (ECHL), as well as their members clubs, have joined the National Hockey League's "Hockey is For Everyone" inclusiveness campaign
Sponsorship & Marketing

The Sports Consultancy, the London-based sports events and rights consultancy, has reached an agreement with the US-based PumpJack Dataworks to provide a data-led intelligence service to rights-holders,…
Football
Fan Engagement

LAFC has become the first Major League Soccer team to strike an audio-based partnership with wireless networking technology company Mixhalo
Finance & Law

The Sports Playmaker, the UK-based sales, consultancy and investment agency, has formed a tie-up with Stellwagen Ventures, the US-based global advisory firm working across various sectors, to source growth…
Fan Engagement

Staff at Mediapro-owned French football pay-television channel Téléfoot have been advised that the station may soon shut down.