Fan Engagement

Football
Fan Engagement

Israel-based automated highlights company WSC Sports has reached an agreement with the Israeli Professional Football Leagues to provide real-time video content
American Football
Fan Engagement

Postmates has partnered with sports merchandising giant Fanatics to deliver Los Angeles Rams merchandise to fans on-demand with no delivery fee ahead of the National Football League team's first Monday …
American Football
Fan Engagement

XFL co-owner Dany Garcia says she will make a concerted effort to grow the league's female fanbase
Mixed Martial Arts
Fan Engagement

The Professional Fighters League will become the first sports league to offer blockchain fan tokens in a global partnership with blockchain-based fan engagement platform Socios.com.
Technology

Co-Founder and Chief Executive Two Circles, Global Head of Sponsorship & Events Standard Chartered Bank, SVP & MD Octagon, Chief Executive & Co-Founder Satisfi Labs
Baseball
Fan Engagement

Enhanced social media camera features now part of Ballpark app
Sponsorship & Marketing

The Covid-19 pandemic has stalled a modernisation of Japanese sport with a lot of domestic teams falling back on private backers and corporations to see them through the crisis. Kevin McCullagh and Tom King report.
Events

China has withdrawn from hosting the Asian Football Confederation's 2022 Under-23 Asian Cup tournament "due to scheduling conflicts, stadium completion timelines ahead of other international events and…
Events

Asian football's governing body the AFC said player welfare was its "main priority" after criticism from the global players' union that it had been slow to provide support for players since the coronavirus…
Football
Marketing

English Premier League club Manchester United has unveiled the first of five planned entertainment centres in China
Football
Fan Engagement

MLS expansion club hires league's first CXO to put a significant emphasis on the fan experience in the club's development and to differentiate itself in a competitive and expanding league. Bob Williams reports
Baseball
Fan Engagement

The South Korean government is permitting a limited number of fans back into baseball and football stadiums after social distancing restrictions in the country were lifted
Fan Engagement

US talent agency ICM Group has acquired UK sports agent Jonathan Barrett's Stellar Group - Reuters/CNA
Football
Media

Sports talent and marketing agency Mediacom Sport and Entertainment has announced Real Madrid and Brazil footballer Vinícius Junior will star in a new social media series documenting his life and career.
Football
Fan Engagement

France’s Professional Football League (LFP) has plans to host more ‘Ligue 1 Touch’ events at select international locations this season after staging the first iteration of the fan zone event in Shenz…
Football
Fan Engagement

France’s Professional Football League (LFP) has widened its tie-up with TikTok, the short-form video platform owned by Chinese technology group ByteDance, to drive further engagement with fans domestically a…
Football
Fan Engagement

Spain’s top-flight football competition, LaLiga, will launch a new chain of licensed sports bars around the world to support its international expansion.
Fan Engagement

Former NFL, MLB, NBA, and NHL senior executive Andy Dolich discusses his involvement in the forthcoming debut of Fan Controlled Football